Digital marketing
We help companies scale their strategies across multiple channels to convert more visitors into leads and make more sales.
Let’s chat over a tea or coffee:
Copywriting
Content Writing
A simple offer, like a free guide, can mean 3 times the number of leads generated by your website or marketing campaigns
Local Google SEO & PPC
The beauty of local SEO is it is instead of competing against 2 million websites you are only competing against 5-20
Email Marketing
Conversion Optimisation
Nurtured leads make 47% larger purchases and 63% of consumers need to hear a proposition 3-5 times before they trust it
Sales Funnels
According to Unbounce, nearly 1 in 10 people who make it to a landing page will become potential customers or leads.
Social Media Management
71% of homeowners said that they would check out a company or worker on Facebook before getting in touch with them
Review Management
Analytics & Reporting
Th beauty of local SEO is it is instead of competing against 2 million websites you are only competing against 5-20
Strategic digital marketing
Maintain a strong, positive, online presence and
secure your brand position online today and into the future.
Copywriting services
Attract new customers. Boost your sales.
Our copywriting service focuses on improving conversion rates: more visitors, more sign ups, more sales.
Peter Koechley, the Co-Founder of Upworthy, discovered that by simply rewriting a bad headline they could dramatically increase their conversion rates:
“The difference between a good headline and a bad headline can be just massive… we see 20% difference, 50% difference, 500% difference. A really excellent headline can make something go viral.”
And Forbes Magazine stated that if you improve your conversion rates by 1%, you can double your sales.
All without paying a penny extra in advertising.
However, the problem is that although most people involved in marketing can write well, they aren’t trained copywriters. Very few know how to use words to convince your audience that your company has something of value to offer, and more importantly, motivate them to make a purchase.
Explaining to your clients why they need your products and services and how they could help them speaks to the logical side of their brain; connecting with your clients emotionally is the secret sauce that sells.
It’s important that your sales copy touches the hearts and minds of your audience… and most importantly, prompts them to reach for their credit cards.
Content writing
Regular content on your website, blog and social media channels provide your visitors and clients with regular updates and useful information that help them learn about your products and services and lead them towards a call to action, like a sign up or purchase.
It’s also well known in the SEO world that Google rewards sites that provide unique content that visitors spend time reading and will position you higher in their search results.
Google wants substance, evidence, and facts from authority websites related to the subject their customers are searching for via their search engine. Long form content usually means a lot of thought has gone into the creation of the content and long with it research that is linked to in the article or blog.
According to HubSpot, the ideal article or post length for maximum SEO should be 2,100-2,400 words. This seems to be confirmed by a study by SerpIQ. Their research of the average content length of the 10 results in search queries shows that the more words you write the higher your search position:
We can help you create fresh, interesting content on your website, blog and social media channels written in your style (tone and voice) that will keep your visitors engaged, your products and services in the minds of your clients, and improve your position in Google search.
Local Google SEO
The problem for most SMEs is that it is very difficult to appear at the top of Google search when competing against the largest companies in the UK or even the world.
According to Moz, 71% – sometimes as high as 92% – of people searching on Google will click and visit the websites listed on the first page and only 6% of people searching will bother to look at the 2nd page of results.
To make matters worse, the first 5 websites on the first page enjoy 67% of all the clicks, and the remaining 5 websites share just 4% of the clicks.
The good news is you can sidestep the companies that pay £thousands per month to appear at the top of Google’s search results by positioning your website for geographically related searches, such as your city, town, or postcode. This way, on both desktop and mobile, your website can immediately appear above the natural search listings.
Google local search results can attract hundreds or even thousands of people to your website and business every month.
When consumers are searching locally it usually means they have done their research, asked for recommendations, and they are ready to make a decision or a purchase.
- 88% of consumers who do a local search on their smartphone visit or call a store within a day (seoexpertbrad.com)
- 82 percent of smartphone shoppers conduct ‘near me’ searches. (Search Engine Land)
- 72% of consumers who did a local search visited a store within five miles of their location (Wordstream)
- 46% of all searches on Google are seeking local information(seoexpertbrad.com)
- 97% searched online to find a local business (Hubspot)
The benefit of Local Search Optimisation is your geographical position suddenly becomes an important factor you can use to your advantage against your competitors.
Instead of competing with the major companies in your market, we will optimise your website to stand out locally and drive traffic to your business.
Google adword marketing (PPC)
Google Adword marketing, also known as Pay Per Click advertising, involves buying adverts on Google’s search engine results page. This allows you to immediately appear on the 1st page of Google search.
A Google Adword campaign should be considered an important part of your search engine marketing strategy, as when executed well it can attract a lot of extra visitors to your website, quality leads, and new customers.
We can set up and manage your Google Adword marketing campaign that works with and in parallel with your search engine optimisation strategy so you can benefit from both marketing channels.
Email marketing
The beauty of email marketing is it works. According to the Direct Marketing Association, email marketing generates almost £25 for every £1 spent, making it one of the most effective options available.
And if you know anything about sales and marketing, you’ll be aware that it takes approximately 5 requests for the sale before a customer says yes, and email marketing makes that process as easy as 1, 2, 3 because with email marketing you can automate it so that it runs like clockwork while you are working, on holiday or at home with your family.
We can write your emails, set up the email automation systems and put in place tracking so that you can measure the success of the email marketing campaign.
Conversion rate optimisation
The aim of conversion optimisation is to increase the rate that people complete a web form, sign up for a service, or purchase a product when they visit your website or mobile app.
- Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost (Forrester Research)
- Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads and nurtured leads make 47% larger purchases than non-nurtured leads (Annuitas Group)
- Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months (Gartner Research)
Digital marketing campaigns and ROI can be measured very accurately and sites like Google and Facebook provide very detailed information on the conversion rates of campaigns.
It’s also possible to track offline marketing campaigns using digital tracking techniques making it much easier in the last decade to track and measure most of your marketing to a high level of accuracy.
Our philosophy is if you have paid good money for digital marketing, to get a potential client to visit your website it would be a travesty if you didn’t at least get their contact details, a telephone call, or a sale.
We can put in place automated data tracking systems to provide you with detailed reports on how your marketing campaigns and advertising is working so you can effectively measure conversion rates, and more importantly, your return on investment.
Sales funnels
A sales funnel is a process or system that automates, simplifies and streamlines the sales journey for your visitors and clients and at the same time aims to increase the cost per acquisition and reduce the cost per lead for your company.
They aren’t unique to online marketing as sales funnels describe any purchase that you make. When you go to a shop you are led through aisles full of products, presented with special offers, like buy 2 get one free, and are then taken to a checkout to pay for your items. You might even be given a coupon to entice you back again to make more purchases. That’s a sales funnel.
- Helps you improve your conversion rates
- Automates your sales processes
- Helps you improve your overall engagement
- Qualifies your audience
- Helps increase average sales value
- Allows you to implement up-sells and down-sells
- Maximises the return on your ad spends
- Helps create and build brand awareness
- Helps you to split test your offers
Sales funnels are sometimes referred to as ‘marketing funnels’ or ‘conversion funnels’, and each step is designed to lead your visitor or customer to the next one seamlessly and naturally with the ultimate goal being to make a sale or multiple sales and convert your customer into an ambassador for your company.
Breaking the buying cycle into mini steps allows you to be more precise about what and when you present an offer to your visitors and customers. It also allows you to measure key conversion rates, and being digital you can see the results and changes immediately, and directly affect those changes through targeted strategies, like A/B split test campaigns.
Social Media Management
71% of homeowners said that they would check out a company or worker on Facebook before getting in touch with them and 66% said social media was their only form of research before contracting builders or tradesmen according to research by MyJobQuote.
The tradesman business is all about word of mouth, however, today the word of mouth is usually on sites like Facebook, Twitter and Instagram. It’s not surprising then that 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018).
We have the technology, experience and team available to help manage your social media accounts. We can create posts and messages that are on line with your business and you can check them all before they are posted.
Design and Print
Most professional design studios charge £1,000s for design work and it can often be too costly for most tradesmen and SMEs. However, it doesn’t have to be like that.
We have designers with the creative skills to produce whatever printed and digital media you or your business requires including, websites, flyers and brochures.
It might not be award winning design, but it gets the job done and most of the success of design is in the content and not how fancy it looks. Our strategy is to provide effective design work that provides results without eating into your marketing budget.
Door to door leaflet drops
Leaflet and unaddressed communication are proving to be a particularly important method of delivering information that is locally relevant. It is a form of advertising that is set to play an increasingly important role in local communications with the footprint of local newspapers in decline.
Research by the Royal Mail shows that 45% of people keep leaflets in kitchen draw or on a pinboard and 80% of top advertisers in the UK use leaflet distribution door drops.
At Virtual Global, we don’t just deal with the distribution, we can handle the entire aspect of your marketing campaign including design and print.
Plus, we can advise you on the best door to door leaflet marketing strategy in Edinburgh to make sure your campaign is as successful as possible.
Review Management
56 percent of consumers select a business if it has positive reviews and ratings.
We can help you manage your online review reputation on sites like Google Maps, Facebook and tradesman sites, like Checkatrader, MyBuilder, Trustatrader, Trademark and Rated People.
7 out of 10 customers will leave a review if they were just simply asked. We can do that for you and build your reviews and testimonials.
And it isn’t just the impact of winning more business because that’s what consumers look for today. Receiving 5 star ratings on your Google My Business account will improve your ranking in Google’s search engines as well.