We have compiled a list of the top 5 content and digital marketing reports from 2014/15. We hope they offer you further insights into the tactics and thoughts of other businesses and organisations.
If you haven’t already read our 2015 survey, then please download it here: Elite Writers – Content Marketing Insights Survey 2015
Having read more than our fair share of reports and survey related to content marketing and digital marketing we could probably sum up the findings in the following 3 bullet points:
Engagement and Leads Take Centre Stage
UK marketers have become much more goal-focused over the last year. They also rate themselves as slightly more effective at content marketing when compared with the North American and Australian marketers we reported on earlier this year. Those are just a couple of the key findings we present in CMI’s third annual Trends report, produced in partnership with the UK Direct Marketing Association (DMA) and sponsored by Axonn Media. The report shows how UK for-profit marketers (both B2B and B2C) approach content marketing as compared to last year.
In conjunction with Advertising Week Adobe released some striking research about how marketers are feeling about the digital world. The study, Digital Distress: What Keeps Marketers Up at Night?, reveals insights about how 1,000 U.S. marketers feel they’re doing – as individuals, in their companies and relative to their industry peers.
For instance, only 40% of marketers think their company’s marketing is effective and 76% of marketers believe measurement is important vs. 29% who believe they are doing it well.
Digital disruption is here and CMOs know it, but it’s time to do more
Based on the Accenture Interactive 2014 CMO Insights Survey, CMOs are selling themselves short. The question isn’t whether CMOs can effectively take advantage of digital channels – they are proving they can – but whether they can be more visible change agents for digital transformation across the organization.
As every business becomes a digital business, C-suite executives will need to collaborate to drive successful digital transformation. No CMO wants to be left on the sidelines.
What are modern marketers doing in the way of content marketing in 2014?
How much content are modern marketers producing and for what purposes? What metrics are they recording and how are they measuring content marketing effectiveness? How are they using other people’s content? What trends are influencing their content marketing?
This free report from LookBookHQ and Oracle Eloqua has the answers to these content marketing questions and more. It contains the responses from over 200 modern marketers from across the Eloqua community and is required reading for anyone looking to understand content marketing in 2014.
There is a great infographic for this report here: The State of Content Marketing Infographic
The Role of Technology in the New Normal Market
Digital Megatrends 2015 examines how key economic and technology megatrends are reshaping market conditions, corporate strategies, and business models around the world and across industries. The programme outlines what the key digital megatrends—mobility, analytics, cloud computing, and social media—will mean for businesses in a range of industries and across the globe.