Search Engine Marketing
Take the fast lane to the 1st page of Google natural search results with our search engine optimisation services. You can pay monthly and cancel at any time. No contracts.
- 1st position in Google’s natural results receives 32.5% of all clicks
- 2nd page on Google only gets between 8-21% of all the click throughs
- Google natural search results earn 8.5 times more views than paid ads
GOOGLE Adword marketing
Consider how much an electrician in Norfolk is willing to pay PER CLICK of a mouse on a Google Adword advert – £100.41 – when just a little bit of SEO could gain them many more visitors without having to spend a penny on advertising.
Luckily, it’s not quite the same for the search term “plumber Edinburgh”, which costs £5.87 per click and there are between 1,000 to 10,000 searching for plumber services in Edinburgh every month.
Google Adword marketing involves buying adverts on Google’s search engine which you pay for every time that someone clicks through to your website.
Although Adowrds can be expensive and only offer 10-20% of the clicks from people searching for a search term, they allow you to immediately appear the 1st page of Google search.
While SEO tends to produce better long term results than Adwords, that doesn’t mean they should not be a key part of your search engine marketing as when executed well it can attract a lot of visitors yo your website, fresh leads and new customers.
We can set up and manage your Google Adword marketing campaigns that work with and in parallel with your search engine optimisation so you can benefit from both marketing channels.
search Engine Optimisation
Although Google Adowrds bring in valuable business, the adverts combined only share 10-20% of all the clicks on the first page, whereas the first position in the natural search results receives 32.5% of all the clicks on that page.
This means the website that has 1st position for the search term “plumber Edinburgh” generates 32-320 clicks through to their website, and many of those visitors will surely be looking to hire a plumber, and probably straight away.
Here are some search results for “renovations Edinburgh” and you will be able to see that bathroom renovations are very popular with 100- 1,000 people searching for that term every month.
Now, many may be just looking for ideas and inspiration, but if you were at the top of the search results, something we can achieve for you, the chances of one of those visitors wanting to contract a renovations company in Edinburgh are very high.
We offer economical and effective search engine optimisation packages to help you move up the Google search ranking so you don’t have to fork out a fortune to drive traffic to your website and start winning more business.
View Our SEO Packages
A blog post a month mounts up over time, and the faster you can add content, the quicker you can climb the Google search engine.
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Please feel free to ask us about other marketing services, like email marketing, email autoresponders, copywriting services or anything else related to digital marketing projects.