Search Engine Marketing
Take the fast lane to the 1st page of Google natural search results with our search engine optimisation services. You can pay monthly and cancel at any time. No contracts.
- 1st position in Google’s natural results receives 32.5% of all clicks
- 2nd page on Google only gets between 8-21% of all the click throughs
- Google natural search results earn 8.5 times more views than paid ads
GOOGLE Adword marketing
Consider how much an electrician in Norfolk is willing to pay PER CLICK of a mouse on a Google Adword advert – £100.41 – when just a little bit of SEO could gain them many more visitors without having to spend a penny on advertising.
Luckily, it’s not quite the same for the search term “plumber Edinburgh”, which costs £5.87 per click and there are between 1,000 to 10,000 searching for plumber services in Edinburgh every month.
Plumber London has probably many more searches per month, but Google doesn’t go into so much detail so we only know it is still up to 10,000 searches.
However, the big difference is the competition. Plumbers in London are paying two or three times more for the Google Adwords to appear on the first page of the search results.
Google Adword marketing involves buying adverts on Google’s search engine which you pay for every time that someone clicks through to your website.
They can be expensive, but they allow you to immediately appear on the 1st page of Google search.
While SEO tends to produce better long term results than Adwords, that doesn’t mean they should not be a key part of your search engine marketing as when executed well it can attract a lot of visitors yo your website, fresh leads and new customers.
We can set up and manage your Google Adword marketing campaigns that work with and in parallel with your search engine optimisation so you can benefit from both marketing channels.
search Engine Optimisation
Although Google Adowrds bring in valuable business, the adverts combined only share 10-20% of all the clicks on the first page, whereas the first position in the natural search results receives 32.5% of all the clicks on that page.
This means the websites that have 1st position for the search terms “plumber London” and “plumber Edinburgh” generate 320-3200 clicks through to their website, and many of those visitors will surely be looking to hire a plumber, and probably straight away.
Here are some search results related to bathroom and kitchen renovations and you will be able to see that they are very popular with 1,000- 10,000 people searching for that term every month.
Now, many may be just looking for ideas and inspiration, but if you were at the top of the search results, something we can achieve for you, the chances of one of those visitors wanting to contract a renovations company or plumber are very high.
We offer economical and effective search engine optimisation packages to help you move up the Google search ranking so you don’t have to fork out a fortune to drive traffic to your website and start winning more business.
Scroll down to see a list of our search engine optimisation packages.
Our strategy is to use keyword optimised and very well written content along with strategic backlinks, Google My Business and directory listings to move your website up the search engines.
It is proven that content is not only more powerful than backlinks, but also stands the test of time as good content matures with age and keeps on providing benefits for websites. Backlinks, in contrast, can be broken and the sites that they appear on can be demoted by Google in algorithm updates leading to a knock on effect to your site.
View Our SEO Packages
A blog post a month mounts up over time, and the faster you can add content, the quicker you can climb the Google search engine.
|SEARCH ENGINE OPTIMISATION||1st||2nd||3rd||Nitro|
|Number of new articles posted per month||1||3||5||10|
|Keyword research and selection||yes||yes||yes||yes|
|Optimise all content and images||yes||yes||yes||yes|
|Optimise meta tags and media||yes||yes||yes||yes|
|Optimise internal links||yes||yes||yes||yes|
|Optimize the robots.txt file||yes||yes||yes||yes|
|Submit sitemap to Google||yes||yes||yes||yes|
|Connect Google Analytics||yes||yes||yes||yes|
|Quarterly reports and analysis||yes||yes||yes||yes|
|Monthly strategy discussion||yes||yes||yes||yes|
|Dedicated account representative||yes||yes||yes||yes|
|Set up Google My Business||yes||yes||yes||yes|
Please feel free to ask us about other marketing services, like email marketing, email autoresponders, copywriting services or anything else related to digital marketing projects.