Search Engine Optimisation

SEO (Search Engine Optimisation)

What is Search Engine Optimization (SEO)?

SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities to sell your products and services. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion

Why can’t the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The right SEO plan can net you thousands of visitors and make you a lot of money, but the wrong moves can hide or bury your site deep in the search results where visibility is minimal. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Can I do SEO for myself?

Although SEO is complex, most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Depending on your time commitment, willingness to learn, and complexity of your website(s), you may decide you need an expert to handle things for you.
Luckily, we offer a lot of free advice and some nice packages to help you along so you don’t have to fork out a fortune to get into the search engines.