Pay Per Gaze – An Invasive Future of Content Writing Services?

There has been a great deal of hype in the UK about the new project from Google called Google Glass, but how will it affect content writing services?

The new Google Glass project promises to take automated reality (AR) to the next level.  AR is not a particularly new concept as all it refers to is the idea of using extra graphics that add extra information to our picture of reality.  A common and obvious example is of a scoreboard on a live football match on television.

Similarly smartphones have been able to present AR version of reality for some time.  Applications like Layer make use of the Smartphone’s camera and can present extra information on top of it.  The applications have not gained widespread popularity however despite numerous creative uses of AR, such as putting ghosts into your reality and creating a game of it.

Glass may be about to change all that by placing the augmented reality in front of your face, but how will this affect marketing?

Patent Processed

The media loves to pay attention to the patents processed by the major tech companies in order to try and second guess their next moves.  Google has recently had a pay per gaze patent accepted, although they claim the timing (they filed it 2 years ago)  indicates that they have no concrete plans yet on how to use it.

Adverts Before Your Eyes

A UK where advertisers can project their products right in front of your eyes is a scary prospect for many.  While plenty has already been publicised about it by content writing services, this is a vision that Google would surely want to keep under wraps and not let it put people off the Glass product.  However it is important to remember that,

  1. You can take the glasses off at any time
  2. Google already promotes millions of products and that hasn’t had a destabilising effect on the world.

Beside Googles current ads are the natural search results that content writing services produce.  It is no secret that the majority of users ignore the paid ads, in fact for every Google search only 6% click on a paid ad.

AR will not disrupt your natural view.  If Google has information for you that isn’t sponsored, it will be likely to provide that for you just as it does with its current search offering.


A far more invasive application of augmented reality goggles or glass is the ability to track your eye movements for more than just what you look at.  Many other firms are investing in technology to track your emotional reaction to a product.  To an extent this already happens every time you go on a commercial website.  Your activity will be tracked should you be a lucky test subject, so that the website is arranged nicer for your next visit.  Is it so bad the idea that due to your negative reaction to a shop window, they will have a nicer arrangement for you next time?


It all comes down to privacy and how much information we are willing to give, even if we are confident it is completely anonymous.  Content writing services providing natural results for organic Google searches appears a much less intrusive way of marketing, even if the same firms constantly monitor their hits and their users usage of their content.  Many are already unhappy with current invasions of their privacy on the internet, and pay per gaze may be something that takes a while for people to get comfortable with in the UK.