Local Marketing

  • 93% of all Millennial’s rely on online consumer reviews
  • 7% of  users search online to find a local business
  • 48% of people respond to leaflet advertisements
  • 45% of people keep leaflets in kitchen draw or on a pinboard 

How much is a good lead worth?

Local Google SEO

Th beauty of local SEO is it is instead of competing against 2 million websites you are only competing against 5-20

Lead Generation

A simple offer, like a free guide can mean 3 times the number of leads being generated by your website or marketing campaigns

Social Media Management

71% of homeowners said that they would check out a company or worker on Facebook before getting in touch with them

Review Management

Review’s are gold dust and can convert prospects into leads on sites like Facebook, Google Maps, Checkatrader and MyBuilder

Expert Design & Print

Our experienced designers are experts in creating high converting marketing that will bring you in more business

Edinburgh Leaflet Delivery

Imagine your business name appearing in front of selected home owners and businesses in Edinburgh every month

Email Marketing

Review’s are gold dust in today’s world and plenty of good reviews will bring you in more leads and more business 

Content & Copy Writing

A simple offer, like a free guide can mean 3 times the number of leads being generated by your website or marketing campaigns

Analytics & Reporting

Th beauty of local SEO is it is instead of competing against 2 million websites you are only competing against 5-20

Local Google SEO

82 percent of smartphone shoppers conduct ‘near me’ searches. (Search Engine Land, 2018).  72% of consumers who did a local search visited a store within five miles (Wordstream, 2016). 

Appearing in Google’s local search results, such as Google Maps can attract hundreds or even thousands of people to your website and business every month. More importantly, these visitors are ready to buy. They will have already done their research, asked for recommendations and according to research, when they are searching locally it usually means they are going to make a decision or a purchase. 

As an example, for tradesmen in Edinburgh, reaching the 1st page of Google for search terms like, “plumber Edinburgh” or “electrician Portobello”, or “gardener Corstorphine” is relatively simple.

This is ususally the case for search terms that include a geographical location like a town or postcode and search temrs like, “emergency plumber Acton London”, or “landscape gardener Luton” are also easy to position for on the first page of Google search. 

Lead Generation

Although most marketing involves generating more traffic to a website, telephone calls or people visiting your premises, it doesn’t often include improving the conversion rates of visitors or enquiries to actual leads.

Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost (Forrester Research).
Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months (Gartner Research).

Our philosophy is if you have paid good money to get a potential client to visit your website it would be a travesty if you didn’t at least get their contact details.

Social Media Management

71% of homeowners said that they would check out a company or worker on Facebook before getting in touch with them and 66% said social media was their only form of research before contracting builders or tradesmen according to research by MyJobQuote.

The tradesman business is all about word of mouth, however, today the word of mouth is usually on sites like Facebook, Twitter and Instagram. It’s not surprising then that 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018).

We have the technology, experience and team available to help manage your social media accounts. We can create posts and messages that are on line with your business and you can check them all before they are posted.

Review Management

56 percent of consumers select a business if it has positive reviews and ratings.

We can help you manage your online review reputation on sites like Google Maps, Facebook and tradesman sites, like  Checkatrader, MyBuilder, Trustatrader, Trademark and Rated People.

7 out of 10 customers will leave a review if they were just simply asked. We can do that for you and build your reviews and testimonials.

And it isn’t just the impact of winning more business because that’s what consumers look for today. Receiving 5 star ratings on your Google My Business account will improve your ranking in Google’s search engines as well.

Design and Print

Most professional design studios charge £1,000s for design work and it can often be too costly for most tradesmen and SMEs. However, it doesn’t have to be like that.

We have designers with the creative skills to produce whatever printed and digital media you or your business requires including, websites, flyers and brochures. 

It might not be award winning design, but it gets the job done and most of the success of design is in the content and not how fancy it looks. Our strategy is to provide effective design work that provides results without eating into your marketing budget.

Door to door leaflet drops

Leaflet and unaddressed communication are proving to be a particularly important method of delivering information that is locally relevant. It is a form of advertising that is set to play an increasingly important role in local communications with the footprint of local newspapers in decline.

Research by the Royal Mail shows that 45% of people keep leaflets in kitchen draw or on a pinboard and 80% of top advertisers in the UK use leaflet distribution door drops.

At Virtual Global, we don’t just deal with the distribution, we can handle the entire aspect of your marketing campaign including design and print.

Plus, we can advise you on the best door to door leaflet marketing strategy in Edinburgh to make sure your campaign is as successful as possible.

Email marketing

The beauty of email marketing is it works. According to the Direct Marketing Association, email marketing generates almost £25 for every £1 spent, making it one of the most effective options available.

And if you know anything about sales and marketing, you’ll be aware that it takes approximately 5 requests for the sale before a customer says yes, and email marketing makes that process as easy as 1, 2, 3 because with email marketing you can automate it so that it runs like clockwork while you are working, on holiday or at home with your family.

We can write your emails, set up the email automation systems and put in place tracking so that you can measure the success of the email marketing campaign.

Content & Copy writing

Regular content on your website, blog and social media channels provide your visitors and clients with regular updates, information and sales copy to help them learn about your products and services and lead them towards a call to action or buying decision.

It’s also well known in the SEO world that Google rewards sites that provide unique content that visitors spend time reading by positioning you higher in their search results.

We can help you create fresh, interesting content  on your website, blog and social media channels that will keep your visitors engaged, your business in the minds of your clients and improve your position in Google search..

Measuring the ROI

Digital marketing campaigns and ROI can be measured very accurately and sites like Google and Facebook provide very detailed information on the conversion rates of campaigns.

It’s also possible to track offline marketing campaigns using digital tracking techniques making it much easier in the last decade to track and measure most of your marketing to a high level of accuracy.

We can put in place automated data tracking systems to provide you with detailed reports on how your marketing campaigns and advertising is working so you can effectively measure your return on investment.

View Our Leaflet Drop Packages

Leaflet drops are making a comeback as a marketing avenue to drive traffic to websites and convert those leads to new business.