Jump Start Your Online Marketing Training Package

Getting online and making money from your website and online activities doesn’t have to be expensive, confusing and/or time consuming.

The Jump Start Your Online Business Presence Training Package is an intensive and comprehensive course on the key aspects of internet marketing, but with a difference. Whilst other courses teach you the theory of internet marketing for you to then have to apply on your own in the real world, this course will teach you the practical applications related directly to your business AND show you STEP BY STEP how to do it.

By the end of the course you will not only have a greater understanding of making money online and how to do it like the professionals, but you will have built and put in place the basic elements of what you need to accomplish it.

On the course we will teach you how to

  • Set up and administrate a WordPress Website
  • Run effective and efficient Google Adword campaigns
  • Create effective call to actions to increase conversion rates on your website
  • Tools and strategies to search engine optimise your site
  • How to do keyword research that makes you money
  • Secrets tips to measure your keyword competition
  • How to analyse your competitors and learn and benefit from their success
  • How to get backlinks to your website to boost your site in the search engines
  • Rules to stay safe with Google SEO and not get penalised
  • Tips on writing great content and content that sells
  • How to balance optimising your content with readability
  • Making money from email autoresponders and permission marketing
  • Social media, how to use it to your advantage
  • How to manage your online reputation
  • How to measure your success so you know if it is all working
  • Our favourite tools that the professionals use
  • Our favourite industry sites and experts for you to follow and learn from

You will learn all that and at the end of the course you walk away with the following

  • A WordPress Content Managed Website
  • In-depth reports detailing how and what your competitors are doing to succeed online
  • A running Google Adword campaign
  • Tools to assist you in search engine optimising your website
  • A strong call to action to get visitors interacting with your site
  • Email responders to interact with your lead list and prospects
  • Social media accounts
  • Branding across your website and social media accounts
  • Analytics set up and monitoring your progress

Plus, the extras like, extra functionality on your website, tools to rapidly build you social media followers, our knowledge and experience of outsourcing so you can get all the extra functionality you require and repetitive tasks completed for a fraction of the cost of hiring inhouse or contracting out to expensive agencies.

GET 50% of the training paid for by skills development Scotland. 

(please contact us for more details)

Training Course Goals

The course is very practical and as you learn you will also be implementing what is being taught. It is very hands on and the goal is to provide you with everything you need to be able to research your market and keywords, get an online presence, build and grow your online presence, attract more visitors, followers, likes and contacts, convert them into leads or buyers, convert leads into clients and build client/customer loyalty so they keep coming back for more and you can increase your profit margins and make more money online.

We will also show you how to automate your online marketing and/or outsource repetitive elements you don’t want to have to do yourself or in-house. How to set up analytics and reporting so you can measure your progress and adjust your campaigns and strategy based on solid statistics and information thereby allowing you to make informed decisions on how to market your business online.

We will also share with you a myriad of tools, resources and world renowned experts that we have found, used and learned from over the years of marketing online. these resources will not only help you make more money, but will save you time and resources that you can then use elsewhere in your business.

Who Would Benefit from This Pack?

It’s perfect if you are just starting online or maybe have have a basic online presence like a website and maybe Facebook, Twitter or LinkedIn and want to build on that and develop some kind of branding across them. Maybe you don’t know how best to use them, where to focus your money, time or resources, or worse still, don’t know if what you have in place or are currently doing works, because you don’t have any systems in place for measuring and reporting your efforts and results. Or, maybe you just want to start making money online.

What’s Included?

Introduction Assessment

Obviously the online presence you create and the online marketing plan you set up and running has to work. Therefore, we need to know a little about you and your team so we can tailor everything to you including-

  • Your knowledge of online marketing
  • What resources you have available
  • What available skillsets you have inhouse
  • Your budget for ongoing campaigns
  • What you want to achieve from online marketing
  • What your goals are

Competitive Analysis

Before attending the course will set up and run reporting software that will analyse your top online competitors to understand exactly what they are doing online and what is working for them. This will provide you with insights into what keywords are attracting visitors and the potential revenues those keywords can bring you. You will also see which social media platforms your competitors are using and whether those social media platforms like Twitter and Facebook are returning any traffic or potential business.

If you already have a website you will also receive a comprehensive and highly detailed report on a multitude of aspects of the site including, functionality, usability, SEO, coding, compliance and much more. The monthly total cost for these reports alone is £750, but you will receive them for free on the day of the course. Without this reporting it is like trying to buy a used car in the dark without even lifting the bonnet to check the engine, test driving it, or comparing it to other cars in any other car sales lot. I’m sure you can understand the type of analogy I’m trying to describe.

What you will learn

  • Who is linking to your competitors
  • What keywords they appear for in natural search
  • What the value in potential revenue is for those keywords
  • What Adword campaigns they are running
  • The value of those Adword campaigns
  • What social media channels they are using and how effective they are

What you will take away

  • Detailed knowledge of your competitors
  • Working examples of which social media channels work in your marketplace
  • A comprehensive list of keywords and the potential revenues
  • A detailed list of Adword campaigns that work and the potential revenues
  • A comprehensive list of websites to target for high value backlinks
  • Contact details of the people to contact for backlinks

However, more importantly, a proven internet marketing strategy based on solid facts.

WordPress Website/Blog

For most businesses their website will be the central point where they want to attract visitors to convert them into leads or clients and provide information and value added services. Many companies make the mistake of spending a lot of money driving traffic to their website and then not having the visitor interact with the website in some fashion when they get them there.

You will learn how to install and setup a WordPress content managed website. You will learn how to find themes, install them and edit them to create your own unique look and feel. You will learn how to add extra functionality to your website using the thousands of free and paid plugins available. You will learn how to manage and administrate your website.

By the end of the course you will have a fully functioning WordPress website with added functionality and a bespoke theme. Should you need extra functionality or have a very specific site design that cannot be accomplished during the course we can help you find the best and least expensive solutions.

The added benefit of an Open Source content management system like WordPress is you can build, develop and improve it as time goes by and there are thousands of developers ready and available to help you.

What you will learn

  • Introduction to WordPress
  • Installation and Set Up
  • Admin Panel, Settings and Basic Configuration
  • Posts, Pages, Categories and Tags
  • Themes and Plugins
  • Menus and Widgets
  • Take easy online payments with PayPal
  • And more

Unless you need a comprehensive e-commerce solution we would recommend a WordPress website for most SME businesses.

What you will take away

  • A fully functional WordPress Content Managed website
  • Bespoke site theme
  • Contact page
  • Social media integration
  • Site Backup system installed
  • SEO integration to keep you on track

There is more, but this is explained further down in other sections of the course

Call to Action

Visitor conversion is usually the name of the game with online websites. Unless your website is purely information based then you will want to have some excellent call to action on your site to convert visitors into making some kind of interaction with your website.

Not having a call to action is like having a shop full of great products and watching thousands of customers walk in, browse around, talk excitedly about your products and services and then just watching them walk out again to go to your competitors shop without you or your sales people asking them to buy a single thing.

What you will learn

  • What is a call to action
  • What makes an effective call to action
  • The different types of call to action
  • How to leverage the call to action

What you will take away

  • You will have created a call to action strategy
  • The call to action graphic or video
  • The call to action response such as obtaining contact details, payment, etc
  • An offer such as ebook, white paper, info video, etc
  • The email autoresponder system

Develop Your Social Media Presence

The success of social media is now proven and although some sceptics still say certain channels are B2C or B2B it really is down to how you utilise them that makes the difference.

Whether a social media platform might not be relevant to your industry from a sales perspective, it still is very important from a reputation management standpoint. You might not sell on Twitter or Facebook, but the people talking about you on them could ruin your reputation if you are not there to manage it and respond to it.

Even if you don’t participate in social media actively, it is prudent to learn how to monitor it for reputation management and to keep your finger on the pulse of you market, industry and audience.

If you aren’t convinced about its importance, just take a look at how the online social media world has changed in just 6 years-

  • Facebook went from 12 million to over 1 billion accounts
  • Twitter from 1 thousand to over 500 million accounts
  • Linkedin went from 8 million to over 200 million accounts
  • WordPress went from 600 thousand to over 60 million
  • Google+ reached over 500 million in less than 2 years

What you will learn

  • Which social media channels your competitors are using
  • Which channels your potential customers are using
  • How to set up your social media platforms
  • Best usage policies – an overview

What you will take away

  • A proven strategy to follow based on competitor analysis and market research
  • Company branded social media platforms (Facebook, Twitter, LinkedIn, YouTube)
  • A basic working knowledge of best usage practice
  • Tips on how to build an audience fast and mostly free

Email marketing, Autoresponders and Newsletters

The beauty of autoresponders is they are like having staff who work for you informing your clients, keeping them interested, warming them up to a sale and even closing the sale 24/7, 365 days of the year for free!

We promote permission marketing at Virtual Global and emails, newsletters and social updates are central the ethos of providing a value added service to your clients. We can help set up a system that runs continually for you and auotomatically each time you get a new contact. Set it up once and it then runs by itself.

We will train you on how to use the most popular systems. The fundamentals of permission market. How to create a compelling optin form and how to write compelling newsletters.

What you will learn

  • How to set up and manage an email marketing system (Aweber/Mailchimp)
  • How to design an optin form
  • What improves optin conversion rate
  • How to integrate the optin form to your website
  • How to set up the autoresponder system
  • How to create a compelling email chain
  • How to use permission marketing to your advantage

What you will take away

  • A complete autoresponder system using Aweber or Mailchimp
  • An understanding of permission marketing
  • An optin form
  • An email responder

Content Creation and Management

The only thing that really exists online for business is words. Yes, there are images online, but I don’t think anyone has sold anything from start to finish just using graphics, although I would like to see it. You’re reading content now. The videos and audios you listen to and watch are content centric.

Potential clients will often look at your website before they do anything else and research shows you only have 5 seconds to grab their attention. So it’s vital they like what they see quickly.

Tip: Any videos and audios you have could be potential content golden nuggets. Get them typed up and make the content available in text format. It’s perfect for SEO and visitors often prefer to read content rather than listen to an audio or watch a video.

Content ideas are the biggest hurdle. What do you write about? What do you tweet about? What should you post to Facebook? Where do you find content ideas? Even if you have the ideas each channel has it’s own style of writing and writing good copy for a website is an art form in itself.

Most businesses don’t have the time and resources to plough through websites, blogs, news feeds, twitter streams and the multitude of other sources of information for content gems and then convert them into articles, whitepapers, newsletters, tweets and posts.

This course will explain why online content writing differs from other kinds of writing. It will equip you with the know-how to attract visitors to your site and keep them there for as long as possible and also make them want to come back for more. We will also teach you the industry insider secrets of how to curate all the content ideas and material you could ever need. How to filter the good from the bad, what to use where and how best to use it. And you will learn what a good content strategy is and how to automate it and outsource it to your best advantage if you don’t have the time or resources to manage it inhouse.

You will learn

  • How to source great content ideas
  • How to write online content
  • How to grab your readers attention
  • How to write for search engines and your visitors
  • How to plan your content strategy

What you will take away

  • An understanding of what makes good online content
  • Tools to automate the search for content ideas
  • A content marketing strategy


We will also provide sales copy training so your websites sell. All too often websites have badly written sales copy and are completely void of any description of the benefits and advantages the products or services might offer the potential client. When building your website we will provide some good solid training on how to write copy that SELLS.

Adword Campaigns

There is a lot more to setting up adword campaigns than creating an ad, choosing keywords and setting a budget.

We can set up adword campaigns and provide guidelines that improve your ranking and at the same time reduce your adwords spend. There are a lot of expensive mistakes you can make with adwords campaigns and worse still is most businesses don’t even measure their results or know whether the adverts are making a return on investment or how much that is.

We will teach you how to set up an Google Adwords campaign, teach you a best practice guide and show you how to measure your results and improve your Adwords campaigns in real time.

We don’t claim to be experts in this field, but with the right analytics and reporting you will immediately see whether the money you are investing into adwords is turning into revenue and you can adjust the campaign accordingly.

What you will learn

  • How to set up an Google Adwords account
  • How to use the admin panel
  • How to perform Adword keyword research
  • How to measure your potential ROI
  • How to set up a campaign
  • How to measure your results
  • Best practices to save you money

What you will take away

  • A working Google Adword campaign that can immediately start earning you money
  • Analytics and performance tools
  • An invaluable conversion rate calculator


In most cases, if you are serious about being online then optimising your website to appear higher in the search engines is essential.

The SEO market is shark infested waters and really good SEO agencies charge a lot of money for their services.

Unless you are targeting very competitive search terms you should be able to position your website in the top positions of Google and other search engines with just a little knowhow. And should you choose to outsource your search engine optimisation projects to an agency or contractor you would be better served to at least understand the basics of what they are charging you for and be able to check the quality of their service.

The Jump Start Your Online Presence Training Course will teach you about search engine optimisation. The fundamentals of how search engines crawl a site. How to optimise your site and posts, pages, images, video, etc. How link building improves your ranking. How social media helps SEO. Best practices and definite “do not do” under any circumstances SEO techniques.

We will also teach which third party products can help you with your search engine optimisation such as scoring your optimisation as you add to your site, reporting on how well optimised your site is, alerting you to issues that may have a negative influence and also tools that will analyse your competitors sites and give you insights for you to replicate to your own advantage.

What you will learn

  • How to optimise your site
  • How to get links to your site
  • How to use SEO tools to measure and report on your progress
  • How to measure the business potential for SEO
  • A list of my favourite tools.

What you will take away

  • A well optimised website
  • A keyword plan and structure
  • The knowledge of how to optimise your site for yourself
  • Knowledge of link building tactics and strategy to build links to your site
  • Detailed information on who to approach for backlinks
  • Tools in place to keep your onsite SEO on the right track

Your Investment for this Starter Pack – £1,200