Content writing services for your website or blog do much more than fill your pages with words. They can give your business a rocket-sized boost that improves your standing within your industry and generate more customers. Small wonder then, that content marketing is one of the hottest new business strategies.

Here are five ways that quality content writing can help your business:

Quality content writing services can protect your website from Google updates – businesses shudder when they hear about Google updates. Those with low quality content on their sites realize the game is up and that they will be penalized. Google only wants websites with high quality, unique content that provides well written and easy to understand information.

Content is king and good content writing services can provide you with articles, posts and web writing that will prevent you from disappearing off Google’s radar. Low quality content is costly because it can hurt the overall ranking of your site.

Quality content writing boosts your marketing endeavours – great content does more than divulge knowledge. If an article or post is written well enough a reader’s natural curiosity will be piqued.  They will want to learn more about your products or services and will navigate to your website. Assuming that what you sell is worth buying a number of these visitors will convert to customers. By writing and sharing insightful content you distinguish yourself from the competition.

Poorly written work will reflect badly on you as it smacks of unprofessionalism. If you can’t be bothered to write a decent informative post can you really be all that fussed about your customers? That is what your readers will ask themselves. A good content writing service will be able to provide you with compelling, incisive and well written pieces that draw in an audience.

Quality content reveals your personality – you know the cliché; people prefer to do business with people they know, like and trust, not with some faceless organisation. Content writing affords you the opportunity to show some of your personality. In addition to writing about what you know, you can discuss what you care about and believe in.

Content writing servives help to demonstrate your expertise – once you have created awareness, your customers will be hungry to learn more about your unique approach, your story and what you can do for them. Through white papers, newsletters, articles, blog posts and FAQs you come across as the expert you are.

When you are seen as an expert more people will seek out your advice. Your reputation grows and you establish authority in your field.

In so doing you become more attractive to customers as you are a go-to expert, someone who can be relied upon. When there is this kind of trust between consumers and your company, people will naturally want to buy from you.

Ultimately, a good content writing service can drive your business forward and help you to overtake the competition.