Content writing services may soon need to consider another mobile operating system when planning a content marketing strategy. Samsung, in partnership with Intel, is already developing a new mobile operating system named ‘Tizen’, despite all their recent success on the Android platform.
The new platform is designed to work across a variety of Samsung products, giving them the ability to interact with each other seamlessly. One such product which will use the new operating system will be Samsung’s new line of Smart TVs. This means that in theory it will be much easier to interact with your television using your Smartphone. You may also be able to operate your microwave from your sofa too (although it is unlikely Samsung will be able to put the food in for you too).
As Microsoft have learned the hard way, a thriving and bountiful app store is crucial when luring customers to buy your Smartphone. Samsung may well be able to lead the way on specifications for their handsets and create a beautiful and intelligently designed user interface, but they will find it impossible to completely emulate and surpass the App Store on iOS or the Google Play store. 100s of thousands of apps are available on these stores, and they were not created over night, but rather over the 5 or so years smartphones have been in existence.
Furthermore, the third party developers who create the applications know that they will not be able to reach a similar size of audience on any new operating system as they can on iOS or Android. Samsung is trying to incentivise developers by offering cash prizes for the best applications in a variety of categories. It remains to be seen whether this plan will be more successful than the generous terms Microsoft offered which failed to inspire developers to abandon iOS and Android in droves.
Of most concern for content writing services are the search apps used on the new operating system. Samsung clearly enjoy a good relationship with Google, so it is unlikely they would have designs on competing with their primary product in what is an incredibly difficult UK market to gain a share of.
An issue for Samsung will be whether to stake everything on their own operating system, or whether to continue producing the very successful Galaxy handsets running Android. Do consumers buy the handsets for the Android OS or do they buy for the Samsung hardware?
Google itself faces similar questions. Having bought Motorola, it could easily produce handsets itself and stop licensing Android to other handset makers. However Google’s primary product and concern is the search engine that content writing services concern themselves with. In fact, for Google it is not such a concern if Android is second in the UK mobile OS market to Apple, so long as the Apple iPhone continues to use Google Search as its primary search app.
It is not likely that Samsung’s new OS will drastically change the mobile landscape. Android will be a difficult system to overhaul and Samsung will likely stick with it on many of their handsets despite having their own OS. Google’s prerogative is to have search on as many devices as possible; owning the OS and a handset maker merely ensures they have greater control of that. Anyone in content writing services who has investigated the situation knows that Google will not be shifted from their number one position in the UK any time soon.