Content marketing is the buzzword in business and marketing at the moment. I’ve been heavily involved in this industry, if you can call it that, for maybe 7 years now and still wonder what exactly it encompasses.
I thought it would be good to get a selection of the industry expert definitions and ask a few business people what they thought it meant and maybe more importantly what it means to them and how it affects their business.
“How a brand creates, delivers and governs original or curated content to attract and retain customers, positioning the brand as a credible expert and, ultimately, motivating a change in behaviour”
Content Marketing Institute
“Content marketing encompasses all forms of content that directly or indirectly promote a business, brand, product, or service.”
“Before we get into my predictions for content marketing in 2014, let’s define content marketing. Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment. A successful content marketing campaign establishes you as an expert in your field, and that sets the groundwork for a long-term business relationship.
Simply put, its primary focus is on building the relationship, not the hard sell.”
“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”
What is your definition of content marketing and what does it involve for you? Please reply to #whatiscm or DM me. I’ll publish the answers here