As there are plenty of easy to use tools available online, more and more content writing services and marketers have taken to using infographics to communicate a variety of information. With so much UK relevant content now being produced through infographics, of course there are quite a few mistakes being made by content marketers that lead to confusing or unappealing infographcs.
Here are some of the key mistakes being made with infographics.
It Should Never Have Been an Infographic
Infographics can be used for a wide variety of things, but primarily it is a visual representation of data. If you don’t have any data: whether it’s a very qualitative subject, no data was available or you just haven’t bothered to research it yourself, then you haven’t really got a great deal of need for an infographic.
Essentially what you are doing without presenting data in an infographic is just writing an article and dressing it up like a poster. If all you have is some text and relevant pictures then you are still not going to capture attention with your infographic the way the representation of numbers does. If you want a poster, make a poster, if you want to write an article, use content writing services.
Too Much Data
Of course you could go the other way and squeeze every last piece of information in the whole of the UK into the infographic. If you have too many pieces of data that are difficult to see because they are so small and in such close proximity to another image portraying data; users will miss them or combine them.
With text, it is important to be short and to the point. This is not an essay; the text is there to support the data and images. Choose carefully what data and text goes on your infographics and be sure not to dish out a severe case of information overload to everyone who views it.
Using photos that are not particularly relevant to the text can make the message seem all the more confusing. Using a play on words or a metaphor may mean that the viewer misses the point of the infographic and your marketing message all together. Make sure the photos relate to each other and aren’t completely irrelevant.
Confusing and Inconsistent Design
The font, the layout and the colour scheme are all important elements in making a good infographic. Ideally you want to use 2 or 3 different fonts at most. A change in font can help give emphasis to text, and make the words seem a little more interesting, however 4 or 5 different fonts will force your user to adjust between them and risk losing their attention.
Similarly using colours that clash rather than contrast will not make viewing a pleasant experience. This doesn’t mean you can’t use a variety of colours to highlight different pieces of data, however it requires a good composition of colour to ensure heads are not immediately turned away from the content.
Hopefully following baring this advice will help content writing services and marketers produce better quality content and not drown the UK’s content streams with hideous, hard to make sense of infographics.