Category Archives for "Uncategorized"

Article Writing Services – Your Main Marketing Strategy

Getting your work noticed, let alone talked about, seems to be the be all and end all of marketing strategy these days. Whilst publicity is the end-game scenario for business needs – word of mouth, marketing and advertising are all traditional stock methods for inspiring visits, purchases and investment in your business.

Marketers often think in terms of how to draw people in. On the web, the primary concern is not to drive people away.
– Entrepreneur.com

Be seen, get your business heard above the rest. The key to this success is content, content and more content. Add in a little social media presence and the ability to share your content and you have a recipe for building high quality links and search presence for your website, services and products. What sets apart the great websites from the good ones is high quality, novel content. Couple that with significant turnover of topics and news items and you have a great chance at moving up the page rankings. That is where a UK based article writing service comes in – using our team of researchers and writers we aim to bring a level of professionalism and skill and apply it to your needs as cost effectively as possible – just take a look at our competitive rates.

Regularly updated, unique content with an emphasis on quality and relevance will yield immediate results. Writing is the tool on which the internet is based so why not use it to your advantage. Don’t fill your site with vaguely related topics – a few key words sloppily thrown in and poorly researched back links do not make your website relevant to your needs or the search engines that will make or break your business. Updating product descriptions rather than relying on stock product specs will ensure your site stands out from the rest.

When writing Web content, use simple words, active verbs, and meaningful modifiers. – prdaily.com

Whilst there is no point having elegant descriptive prose that is seldom seen due to a lack of search engine visibility the converse is also true. Nowadays the average customer is much more internet savvy, so a customer that lands on your website from a decent high ranked search engine return but arrives there to find badly written, copied and dull articles or service descriptions will run a mile, or at least to your nearest competitor. As Google evolves its search algorithms, so it becomes even more important that the content on your site is king.

20p in every £1 is spent on content and 51% of marketers intend to INCREASE their spend on content marketing in 2014
– Content Marketing Association

Engaging with the customer is our primary concern – after all getting traffic to your site really is only half the battle. Using Virtual Global’s article writing service, we can deliver review articles, news articles or “how-to” articles that give added value to your site and ensure that not only do customers feel a little more intrigued and interested, but that search engine rankings are increased. So whatever your needs we will work with you to ensure a perfect fit. We guarantee complete novelty of writing, from our team of professional researchers and writers. Natural search engine optimisation is a given – we will not pack writing with keywords that stand out and make your copy appear less than professional. So please get in touch for a bespoke and complete service for all your article writing needs.

 

Blog Writing Services 101

So you need content, something to entertain your customers and keep them coming back to your blog for more. Apart from our article writing service, take advantage of Virtual Global’s track record of writing and implementing blog postings for your site. We are very proud of our blog writing services and endeavour to bring interest and added value to your business website.

So you’ve got your website, it looks shiny and new, plenty of traffic and all things are set. But soon it becomes harder to keep on top of your site. The same old story, the site itself gets tired over time and you cannot spend enough time on it to keep it fresh. And freshness is key to your business getting the traffic it deserves. That’s where a blog can give you so much. New, unique material regularly updated on your site(s) will go a long way to keeping your site high in the charts and more importantly of interest to your clients/customers.

Eighty-five percent of businesses rated their company blogs as “useful,” “important” or “critical.” – Forbes.com

Now the idea of a blog may be something you have thought about, toyed with or dismissed out of hand. Some people love it and some people have rather more mixed emotions. Investment in time is the key deterrent for a busy business to invest in their blog, but the rewards can be immediately justified. With our help and regular blog writing service you will get a defined plan with regular fresh content ready to add to your site – no need for the uncertainty of when or who to get to run the blog postings – just good, clean content that will help boost your site. SEO enhancement will be done seamlessly and organically to ensure that not only do you get great novel content but that it presses Google’s buttons in the right way to ensure you a decent page ranking.

Study Shows Business Blogging Leads to 55% More Website Visitors – Hubspot.com

Apart from the obvious effect that a blog can have on your traffic the greater lasting effects could be even more important to your business. A thoroughly researched and engaging column will stimulate discussion, sharing and increased social media traffic – an increasingly important effector of growth. Establishing your work as an industry leader or merely a reputable place for articles of interest and help, will quickly enlighten readers as to the virtues of your business. Discussion points created around the sector, service or products will give your clients or customers the peace of mind that contact can be made and points of agreement (or disagreement) will be openly discussed. A forum for dialogue can lead to new opportunities or simply yield extra contacts, of benefit to your needs, and theirs. Most of all the idea that information is of use and can be easily disseminated around social media at the click of a button will give your clients the enthusiasm to revisit the site time and time again.

So if you are pushed for time, or simply need help writing your own blog, get in touch for our bespoke service and we’ll do the rest. Contact us for price point or additional information.

Simple web marketing packages for SMEs

If you need to get going with your online marketing, these simple packages are for you. They will get you noticed by Google and build your social media audience.

We do provide bespoke solutions as well, but to give you an idea of what you should be doing as a minimum we have put together two simple packages that get the job done with minimal financial and time investment.

Apart from advertising, which is expensive, but does provide immediate results, the other two most important elements of internet marketing for SMEs are-

  1. Adding fresh, relevant and unique content regularly to your website
  2. Sharing it through social media channels

Why is content so important?

  • Blogs give websites 434% more indexed pages and 97% more indexed links
  • B2B companies with blogs generate 67% more leads per month than non-blogging firms
  • 75% of people will buy goods after seeing a friend or family member recommend it online
  • 80% of business decision makers prefer to make purchase decisions after reading articles rather than an advertisement
  • A recent study showed that out of 9 leads that were generated by paid search, 31 were generated by content marketing.
  • The cost per lead for the paid search was £69, while the cost per lead using content marketing was only £20

Why is social media so important?

  1. Increased Brand Recognition. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%) according to the CMI.
  2. Improved brand loyalty. Convince&Convert found that 53% of consumers who follow brands in social are more loyal to those brands.
  3. More Opportunities to Convert. The customer journey is very complex today and involves a lot of what we call “touch points”. Each one is an opportunity to connect with potential and existing clients.
  4. Higher conversion rates. Adding videos to landing pages can increase conversions by nearly 90% and studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing.
  5. Increased Inbound Traffic. 34 percent of leads are generated through inbound marketing; only 22 percent of leads are produced through outbound marketing – Hubspot.
  6. Decreased Marketing Costs. According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic.
  7. Better Search Engine Rankings. It’s official, G+ is one fo the top three influencing search engine ranking factors. Google are placing more and more importance on social signals.
  8. Richer Customer Experiences. 71% of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others, compared to just 19% of customers who do not receive a response.
  9. Improved customer retention. According to Gartner, Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customersAnd maybe the most important reason to get going with social media is-
  10. Your Competition Is Already Involved.

Your website and content are there to help provide your visitors, prospects and clients with –

  • Regular updates, useful information and sales copy
  • Help them learn about your products, services, company and brand
  • Lead them along a customer journey towards a call to action or buying decision

We have two simple web marketing packages for SMEs that focus on the above.

These packages will help you deliver regular fresh content to your audience and share it via selected social media channels. Of course the idea is for you to add to it as well to make it more personal, but should you be too busy to Tweet, or would prefer to close more business than write an article, you will know that we will always be posting and sharing on your behalf.

Perfect if you want to-

  • Build your online presence
  • Attract better quality visitors
  • Increase the number of web pages indexed by Google
  • Improve your page ranking
  • Improve conversion rates
  • Increase reading times
  • Increase reader loyalty
  • Convert more sales
SILVER PACKAGE
GOLD PACKAGE
Dedicated account manager
4 excellently written article    12 excellently written articles
Tailored social media plan   Tailored social media plan
2-3 tweets per day 3-4 tweets per day
1-2 Facebook posts per week 3-4 Facebook posts per week
1-2 LinkedIn updates per week 2-3 LinkedIn updates per week
£35 per week £95 per week

There are no binding contracts and should you decide you do not want to continue with the service you can cancel at any time.

For bespoke packages, please contact us directly.

SMEs – £122 Billion in Sales Down the Drain

With the rise of internet marketing, how have SMEs adapted to the change? From just 16 million internet users in 1995 to over 2750 million today and growing, there have definitely been changes in the world of business. Inbound marketing is 62% cheaper than traditional methods therefore, it must make business sense for SMEs to focus their budgets and efforts on this available and hungry market.

“The average person in Britain spends over 50 hours a week online.”

Social networking is taking over the world.

In only six years…

  • Facebook went from 12 million to 1 billion accounts

  • Twitter from 1 thousand to 500 million accounts

  • Linkedin went from 8 million to 200 million accounts

  • WordPress went from 600 thousand to 60 million

  • Google+ reached 400 million in less than 2 years

Graph showing the rise of social media.

SMEs can no longer ignore the possibilities of inboard marketing.

Could your company be throwing money down the drain? According to Mashable (see infographic) 44% of direct mail is never opened, 86% of TV ads are skipped and 91% of email users have unsubscribed from a company that they previously opted in to due to spam. (Using that knowledge, plus the fact that inbound marketing has lower costs and higher returns, it’s sure to be a winner for any business.)

  • 44% of direct mail is never opened

  • 86% of TV ads are skipped

  • 91% of people unsubscribe from opt in email due to spam.

Mobile Marketing.

Mobile marketing is also becoming more prominent as Smartphone technology develops. BDaily report that 27% of adults and 47% of teenagers now own a Smartphone and that by 2015 more than half the population will have and use Smartphones. However, BDaily also show that “66% of consumers would like to receive offers from brands they trust on their mobile devices, yet only 23% of consumers have.”

  • 27% of adults and 47% of teenagers own a Smartphone.

  • 66% of consumers would like to receive offers from brands they trust on their mobile devices, yet only 23% of consumers have

How SMEs are responding to the growth of inbound marketing.

The question is, are SMEs adapting to the change? Overall, 11% of SMEs admitting to not doing any of the marketing they had planned (Business Matters). The UK wide, 32% of SMEs are still to develop social media strategy (Talk Business). They also state that one in ten companies don’t know their own website statistics. A quote from Ian Simpson, managing director at C4B, says, “in order to keep your customers happy, you need to know how your website is used.” This is repeated by the Manchester Evening News which declares, “SMEs need to take note of the plethora of advice and statistics out there which reiterate the importance of social media engagement.”

From a statistical view of SMEs treatment of inbound marketing and social networking it’s clear that it’s not being used to its full extent. This poor treatment of inbound marketing clearly can’t be good for business in the long run and that’s a real problem.

What it’s costing SMEs.

Benifits of content marketing for SMEs.

Ignoring website statistics, neglecting social media and an overall lack of marketing is costing SMEs over £122 billion in sales per annum, according to Pitney Bowes. In 2012 Their research suggests that 87% of SMEs ignore the positive effect marketing can have and rather worryingly have discovered that for some SMEs “buying office stationery” ranks as a higher priority than marketing and business strategy.

  • Lack of marketing is proving to cost SMEs £122 billion in sales per annum

  • 87% of SMEs are ignoring the benefits of effective marketing

  • On average SMEs only spend £23,810 per annum

Evidence for the benefits of inbound marketing is overwhelming and cannot be ignored by any SME in the UK when planning a marketing strategy.

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