Category Archives for "Uncategorized"

10 reasons to choose social media

If people were talking about your company, products and services would you want to know whether it was good or bad? Would you like to know what your competitors are doing before anyone else? Would you like to be able to chat with potential clients as they begin the journey towards making a buying decision?

All this and much more is now possible with social media.

1. Increased Brand Recognition. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%) according to the CMI.

2. Improved brand loyalty. Convince&Convert found that 53% of consumers who follow brands in social are more loyal to those brands.

3. More Opportunities to Convert. The customer journey is very complex today and involves a lot of what we call “touch points”. Each one is an opportunity to connect with potential and existing clients.

4. Higher conversion rates. Adding videos to landing pages can increase conversions by nearly 90% and studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing,

5. Increased Inbound Traffic. 34 percent of leads are generated through inbound marketing; only 22 percent of leads are produced through outbound marketing – Hubspot

6. Decreased Marketing Costs. According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic.

7. Better Search Engine Rankings. It’s official, G+ is one fo the top three influencing search engine ranking factors. Google are placing more and more importance on social signals.

8. Richer Customer Experiences. 71% of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others, compared to just 19% of customers who do not receive a response

9. Improved customer retention. According to Gartner, Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers

And maybe the most important reason to get going with social media is-

10. Your Competition Is Already Involved. Your competitors are already involved on social media, which means your potential social media traffic and conversions are being poached. Don’t let your competitors reap all the benefits while you stand idly by. If, somehow, your competition is not involved on social media, there’s even more of a reason to get started—the field is open.

Contact us today and find out more about our social media services.

Jennifer White

Jenni came to us asking for a website that would show her and her services off to her clients and online visitors. In response, we created a visually strong design using a mixture of her own images and others that we created.

Strong call-to-actions

We designed Jenni’s theme to be very eye-catching with strong call-to-actions.

Events and workshops display

With both a workshop and blog overview, you can highlight events in the sidebar and dsiplay sign-up that do not go unnoticed.

Integrated image gallery

It’s easy to add an image gallery to show off the interior of your yoga studio.

Rates card

There is an option to show your rates which are elegantly displayed in a table structure.

Class schedule

The class schedule option not only displays perfectly on a desktop but is also optimized for mobile devices.


Attract new visitors to your website by keeping it up-to-date with your latest news.


Create bespoke pages to introduce all of your yoga instructors with their own thoughts of why they’re so passionate about yoga.

Contact and sign-up

Contact forms and sign up forms for your newsletters.

Dazzling mobile design

This theme is optimized for mobile devices which most of your clients will be using.



For more information, please contact us


Top Class Catering

We created this site for a wedding catering company. They wanted a site that is easy to manage, yet gives them the image of the top class service that they provide to their clients. They have been a client of ours now for almost 5 years. They are still adding photos and content to the site, but you can still see the design. Here is their testimonial for us as well:

We are writing to you to compliment you an the job you have done for our companies in particular Top Class Catering.

Until we met with yourselves we did not have much of an internet awareness. Since you designed and made our award winning companies website our credibility has raised tenfold. The comments we receive from our customers is overwhelming they really are impressed by our presentation (thanks to

It has been a breath of fresh air dealing with yourselves as you take our ideas on board and turn them into reality via our site.You also contributed to some valuable ideas for our on-line presentation of our company. Also very important to us is that you are always available at the end of the phone
should we need to speak to you at any time.

This is actually the second site we have created for their company.

The site design

The design in of the site is clean, while also being very beautiful.

A bespoke services page

The site has an option for an elegant and ready-made services page.

Elegant contact forms

Designed to attract newlyweds we designed a beautiful contact form for Top Class Catering to help answer queries.

Call To Action

With an awesome calls to action, the sitdisplays quality satisfaction to newlyweds.

Blog Section

The site offers the option to engage more with your customers through a state-of-the-art blogging feature.

Mobile Optimized

This niche client is very up to date with technology and the majority will be searching with mobile devices and we have provides Top Class with the ability to connect with all of their customers, be it on desktop or mobile.


The site also provides Top Class with the ability to build customer loyalty by giving them an area to display customer reviews.

Portfolio Section

And of course we made an area for them to showcase their most memorable moments.




For more information, please contact us


Is your digital marketing strategy weighing you down?

Is your digital marketing strategy weighing you down?

Is your digital marketing strategy weighing you down?

I read some research by Pitney Bowes last year that highlighted how 87% of SMEs ignore the positive effect marketing can have and rather worryingly discovered that for some SMEs “buying office stationery” ranks as a higher priority than marketing and business strategy.

Not only this, but the number of businesses who create a marketing plan and then never even implement one campaign or discard it after a few months helps towards British businesses losing £122Billion in sales every year.

Apart from lack of money, which isn’t a reason in itself, two of the main reasons for the lack of marketing was cited as, not enough time and lack of discipline. I would suggest that both of these issues are caused by marketers creating over-complex plans that just aren’t sustainable and the lack of action could easily be alleviated by developing simple, easy to manage marketing strategies and campaigns instead.

Here is a great tool to use when developing your digital marketing strategy and offered for free by Smart Insights. I first discovered this when training on a digital marketing course developed by Google.


What does RACE stand for?

The RACE mnemonic summarises the key online marketing activities that need to be managed as part of digital marketing. RACE covers the full customer lifecycle or marketing funnel from:

(Plan) > Reach > Act > Convert > Engage

There is also an initial phase of Plan involving creating the overall digital strategy, objective setting and plan, so sometimes people call it PRACE, but Smart Insights prefer RACE Planning for simplicity. That’s how I earned it too.


Introducing RACE: a practical framework to improve your digital marketing

As, the saying sort of goes, Keep It Simple Sunshine 😉

Why does your business exist?

Have you ever really thought about that before? Yet, it should probably be the first question you ask before even starting on the RACE plan.

Simon Sinek talks about the Why and if you haven’t watched his Ted Talk you really must. He explains that the greatest leaders have all lead with a powerful Why at the core of What they do and How they do it.

They don’t talk features and benefits, they sell a vision, a dream a new status quo. They zig when others zag and sell how your life will be that much better, cooler, more enjoyable and make you feel special.

For any entrepreneur who dreams of leading like Steve Jobs, here are three must-have characteristics:

  1. Clarity of why you do what you do. To have this, you need a purpose, cause or belief that exists above and beyond the products or services you sell.
  2. Discipline of how you do it. You must hold yourself and your people accountable to a defined set of guiding principles or values.
  3. Consistency of what you do. Everything you say and do must prove what you believe. Every product that Apple made, all their marketing always communicated the same message: Think Different.


Start with research

Whether you are already in business or just starting out you need to know where you are positioned today and where you want to be tomorrow. Of course you have a good idea of where that might be, but is that the same view as your target market? Research them and find out.

Research is an also important first step before you begin creating any aspect of your key marketing tasks, such as:

  • Market research Preparing a marketing plan
  • Developing your SWOT analysis
  • Product development
  • Branding
  • Pricing
  • And deciding on your real USP

There are two methods of market research that you can use depending on what you want to know which are qualitative and quantitative research.

Qualitative marketing research obtains data from a relatively small group of respondents and is great for getting answers to very specific questions like your products and services. This differentiates it from quantitative marketing research, which requires a high volume of respondents and is more often used for statistical analysis.

In 2014 we ran a quantitative survey to gain an understanding of how we were perceived by our target audience in the content marketing marketplace. Based on this we made some changes to our online presence and then went back to our target audience to see if we had re-positioned ourselves – in their eyes – to where we wanted to be.

The total cost of this research was less than £100 in product plus quite a few hours of work getting it set up, running it and then working through the results.

To stay ahead of the game you have to keep listening to what the market is demanding and where it is moving to. The only way to do that is through good market research asking the right questions.

Automate and outsource

Automate your content marketing. It's a digital world out there!

Automate your content marketing. It’s a digital world out there!

It strikes me as strange when marketers and businesses suddenly become snobby at the idea of automating or outsourcing parts of their content marketing or digital marketing. I thought the whole idea of a computer was to get difficult and monotonous “stuff” done for us, fast.

So, here are a few great tools that can help you automate your digital marketing campaigns and some outsourcing sites where you can find experts to do the work for you.

WARNING: be very careful on the outsourcing sites. Vet the people who apply for work, make sure to do your due diligence and ask for references. Be careful the work they show you is actually their work and not copied. Set your project out in milestones and ONLY release your money when you have fully checked the work they supply.


SocialBro: Get accurate information about your community, get to know your audience in-depth and interact efficiently with your contacts.

Hootsuite: Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

Tweepi: Join 500,000+ people who trust Tweepi for managing and growing their Twitter accounts.

Simplycast: Marketing automation software that automates your marketing, including fax, SMS, voice, social media and email automation for your organisation.

Percolate: From governance, planning and content creation to audience acquisition, social relationship management and analytics, Percolate unites your brand, your data and your stories across every team, location, and customer interaction.

MailChimp: More than 7 million people and businesses around the world use MailChimp to send marketing emails, automated messages, and targeted campaigns.


Elance: Where businesses go to find, hire, collaborate with and pay leading freelancers from more than 180 countries.

Fiverr: A global online marketplace offering tasks and services, beginning at a cost of $5 per job performed, from which it gets its name.

People per hour: A website and community through which freelancers across any number of sectors may apply or send a proposal for jobs that are posted on a fixed fee or per hour rate.

Guru: Find 1.5 Million freelancers for hire in web development and programming, design and art, writing, sales and marketing, business, finance, legal and more.

So, once you have your content marketing strategy in place you now have a few useful tools and extra hands to help you get those campaigns out on time, every time.