A step-by-step guide to creating your own personas, voice, tone and writing standards that suits your company and brand. You can use the following guidelines to help create your own personas, voice, tone and standards that will then help me create unique, informative, and engaging content that suits your company and brand. These guidelines are …
OK, so you want to build a sales funnels and you are maybe thinking of using either Clickfunnels or Thrive Themes. Well, if you will, please let me share my experience with you as a sales funnel builder and website designer based in Edinburgh with over 10 years experience. You may be surprised with what …
Google Adwords provide accurate metrics showing how many people search for certain keywords and phrases every month. It calculates an equivalent of a month’s traffic to your website. It’s a very powerful tool for driving instant leads to start the engagement process. Half the money I spend on advertising is wasted; the trouble is I …
I decided to change my own style of marketing for the new year and move towards a much more personal approach. For almost 10 years now I have relied predominantly on inbound marketing techniques to attract visitors and convert them into clients. It’s worked very well, however, I always knew that there was a risk …