Google Search Commands List

Google search has some great commands that you can use to refine your search results. This is very useful if you are looking for information, data or quotes to use in articles or content. Unfortunately, they don’t seem to want to share them any longer and instead spoonfeed us with their version of what they think we want to use to search for information. You can find their version of refined searching here on Google search tips and tricks.

For a more defined list of search commands go to Google’s Search Operators.

cache: Show the cached snapshot of a page
link: List pages which link to a page
related: List pages which Google consider to be related to another
info: Find one specific URL in the search database
define: Show Google’s glossary definition for a term
stocks: Show American stockmarket information for a given ticker symbol
site: Restrict a search to a single site
allintitle: Restrict a search so that all the keywords must appear in the title
intitle: Restrict a search so that some of the keywords must appear in the title
allintext: Restrict a search so that all of the keywords must appear in the body text
allinurl: Restrict a search so that all of the keywords must appear in the page address
inurl: Restrict a search so that some keywords must appear in the page address
OR List pages which have at least some of the keywords
+ Insist that the search engine includes a given keyword in the search results
Insist that the search engine omits pages which match a given keyword in the search results
~ Enhance a search to include synonyms for a given keyword
* Include a wildcard match in your search results
[#]…[#] Search a range of numbers as a keyword
daterange: Restrict a search to any timeframe
“” Restrict a search so that the keywords must appear consecutively in a phrase
date: Restrict a search to a recent timeframe
safesearch: Restrict a search to exclude adult-content
filetype: Restrict a search to a given type of file

How to find data and statistics to write great articles

google-searchWriting fantastic articles is difficult enough as it is, but I find the most difficult part is finding the relevant data that goes into them the biggest and most time consuming issue.

Not only are statistics, quotes and facts important to add credibility and meaning to the article, but they are the key elements that make content interesting and share-worthy. Plus, Google are now getting cleverer with their search algorithms and position pages in their search results based on the quality of the content. Citations from authority organisations, websites and reports will be what Google are looking for as part of their campaign to deliver meaningful results. Matt Cutts talks a bit about quality content.

So, this leaves us with the question of where to get the “golden nuggets” of data to begin with. There are a lot of dedicated tools that crawl the websites, social media channels forums, news channels and any other online digital medium. You can use content aggregators, social media listening tools, RSS feeds, content curators or just plain old Google search.

I have to say, what annoys me is Google want us to provide valuable data for our readers and yet then makes their search engine so “unfriendly” for finding any real data in the first place. Perform a search on Google for a statistic and you will have to wade your way through hundreds of pages of waffle to discover just a few useful bits of fact or data.

However, there are some features you can use in Google to find data and statistics to add to your articles. Why they don’t make these tips and tricks a little easier to discover remains a mystery and adds weight to my previous point.

Google Search Settings

First, we have Google’s Search Settings which you will find in a drop down menu when you click on the little cog looking icon in the top right of the search home page, ONLY ONCE you have performed your initial search.

google-search

You can set the results page to display up to 100 articles per page here which saves having to click on to the next page all the time. It also allows you to do a quick search for a word or phrase on all 100 results in the display by clicking [CTRL + F], which is the hotkey for “find”.

Where results open – Open each selected result in a new browser window”

This useful to have checked when doing research. It is much easier to open and keep open multiple tabs when you are clicking and searching so many pages and then want to find a bit of data again. Much easier than trying to go into your history and wade through all the pages again.

Further down the dropdown menu attached to the little cog you will see “Advanced Search”. This is a visual version of advanced search to help filter results and refine your search terms. You’ll see under “site or domain” there is an option to add a site name or even the extension to organisations like universities or the government use, such as .edu or .gov. You have to remember that these are specific to the country, but you will learn another way of performing searches like this straight from the main search box using quick codes that Google doesn’t seem to like to share with people that much.

One last function in advanced search that is really useful for any SMEs and webmasters who don’t have a lot of money to spend on images and graphics is the “Usage Rights” setting. You can filter results here to show images that are “free to use, share or modify, even commercially”. This normally means they are in the “Public Domain” and have very open licences for usage. Always check the licence terms and when using the image make a note somewhere of where you found it, just in case you are later pursued by a company stating you have used their image without paying them. At least then you can show them where you obtained it and the licence terms.

For a full list of shortcuts for Google search go to our list on Google Advanced Search Commands.

Search by site

One of my favourite shortcuts to use is [site:] to bring back a list of results only from a site I then include in the search. This is great if I know on which site the data is or would only trust the data from a particular, authority site and don’t want to include results from any other site that may appear in the search results for the same term.

Search by domain extension – .org, .gov.uk, .ac.uk. nhs.uk

Just type the search term you are looking for and then if you only want to search education related pages such as universities add [.ac.uk] to the end of the search. Google will then only return searches from education sites. The same goes for government with [gov.uk] and [.org.uk]. Just remember these are country specific.

If you want to add credibility to the article you are writing then citing government and education sources is always a good idea. They give instant credibility to your content.

Inside Speech Marks

Another useful term to remember to refine your results is to enclose your search term in speech marks. Normally people search for multiple keywords and the problem with this is Google can look at each of these words separately and return results based on each individual word rather than the whole term. This makes the plethora of pages usually returned even vaguer. Instead, if you put your search inside speech marks like, “how to write great articles”, you will only receive pages that have that exact term written somewhere on the webpage. A quick test in Google shows that searching for that term without the speech marks returns 405,000,000 results and with the speech marks only 1,080,000.

I really wish there were better search engines out there for searching for valuable data, statistics and quotes for article writing projects. Maybe one day there will be.

Article Writing Services – Your Main Marketing Strategy

Getting your work noticed, let alone talked about, seems to be the be all and end all of marketing strategy these days. Whilst publicity is the end-game scenario for business needs – word of mouth, marketing and advertising are all traditional stock methods for inspiring visits, purchases and investment in your business.

Marketers often think in terms of how to draw people in. On the web, the primary concern is not to drive people away.
– Entrepreneur.com

Be seen, get your business heard above the rest. The key to this success is content, content and more content. Add in a little social media presence and the ability to share your content and you have a recipe for building high quality links and search presence for your website, services and products. What sets apart the great websites from the good ones is high quality, novel content. Couple that with significant turnover of topics and news items and you have a great chance at moving up the page rankings. That is where a UK based article writing service comes in – using our team of researchers and writers we aim to bring a level of professionalism and skill and apply it to your needs as cost effectively as possible – just take a look at our competitive rates.

Regularly updated, unique content with an emphasis on quality and relevance will yield immediate results. Writing is the tool on which the internet is based so why not use it to your advantage. Don’t fill your site with vaguely related topics – a few key words sloppily thrown in and poorly researched back links do not make your website relevant to your needs or the search engines that will make or break your business. Updating product descriptions rather than relying on stock product specs will ensure your site stands out from the rest.

When writing Web content, use simple words, active verbs, and meaningful modifiers. – prdaily.com

Whilst there is no point having elegant descriptive prose that is seldom seen due to a lack of search engine visibility the converse is also true. Nowadays the average customer is much more internet savvy, so a customer that lands on your website from a decent high ranked search engine return but arrives there to find badly written, copied and dull articles or service descriptions will run a mile, or at least to your nearest competitor. As Google evolves its search algorithms, so it becomes even more important that the content on your site is king.

20p in every £1 is spent on content and 51% of marketers intend to INCREASE their spend on content marketing in 2014
– Content Marketing Association

Engaging with the customer is our primary concern – after all getting traffic to your site really is only half the battle. Using Virtual Global’s article writing service, we can deliver review articles, news articles or “how-to” articles that give added value to your site and ensure that not only do customers feel a little more intrigued and interested, but that search engine rankings are increased. So whatever your needs we will work with you to ensure a perfect fit. We guarantee complete novelty of writing, from our team of professional researchers and writers. Natural search engine optimisation is a given – we will not pack writing with keywords that stand out and make your copy appear less than professional. So please get in touch for a bespoke and complete service for all your article writing needs.

 

Blog Writing Services 101

So you need content, something to entertain your customers and keep them coming back to your blog for more. Apart from our article writing service, take advantage of Virtual Global’s track record of writing and implementing blog postings for your site. We are very proud of our blog writing services and endeavour to bring interest and added value to your business website.

So you’ve got your website, it looks shiny and new, plenty of traffic and all things are set. But soon it becomes harder to keep on top of your site. The same old story, the site itself gets tired over time and you cannot spend enough time on it to keep it fresh. And freshness is key to your business getting the traffic it deserves. That’s where a blog can give you so much. New, unique material regularly updated on your site(s) will go a long way to keeping your site high in the charts and more importantly of interest to your clients/customers.

Eighty-five percent of businesses rated their company blogs as “useful,” “important” or “critical.” – Forbes.com

Now the idea of a blog may be something you have thought about, toyed with or dismissed out of hand. Some people love it and some people have rather more mixed emotions. Investment in time is the key deterrent for a busy business to invest in their blog, but the rewards can be immediately justified. With our help and regular blog writing service you will get a defined plan with regular fresh content ready to add to your site – no need for the uncertainty of when or who to get to run the blog postings – just good, clean content that will help boost your site. SEO enhancement will be done seamlessly and organically to ensure that not only do you get great novel content but that it presses Google’s buttons in the right way to ensure you a decent page ranking.

Study Shows Business Blogging Leads to 55% More Website Visitors – Hubspot.com

Apart from the obvious effect that a blog can have on your traffic the greater lasting effects could be even more important to your business. A thoroughly researched and engaging column will stimulate discussion, sharing and increased social media traffic – an increasingly important effector of growth. Establishing your work as an industry leader or merely a reputable place for articles of interest and help, will quickly enlighten readers as to the virtues of your business. Discussion points created around the sector, service or products will give your clients or customers the peace of mind that contact can be made and points of agreement (or disagreement) will be openly discussed. A forum for dialogue can lead to new opportunities or simply yield extra contacts, of benefit to your needs, and theirs. Most of all the idea that information is of use and can be easily disseminated around social media at the click of a button will give your clients the enthusiasm to revisit the site time and time again.

So if you are pushed for time, or simply need help writing your own blog, get in touch for our bespoke service and we’ll do the rest. Contact us for price point or additional information.

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