Top Class Catering

We created this site for a wedding catering company. They wanted a site that is easy to manage, yet gives them the image of the top class service that they provide to their clients. They have been a client of ours now for almost 5 years. They are still adding photos and content to the site, but you can still see the design. Here is their testimonial for us as well:

We are writing to you to compliment you an the job you have done for our companies in particular Top Class Catering.

Until we met with yourselves we did not have much of an internet awareness. Since you designed and made our award winning companies website our credibility has raised tenfold. The comments we receive from our customers is overwhelming they really are impressed by our presentation (thanks to

It has been a breath of fresh air dealing with yourselves as you take our ideas on board and turn them into reality via our site.You also contributed to some valuable ideas for our on-line presentation of our company. Also very important to us is that you are always available at the end of the phone
should we need to speak to you at any time.

This is actually the second site we have created for their company.

The site design

The design in of the site is clean, while also being very beautiful.

A bespoke services page

The site has an option for an elegant and ready-made services page.

Elegant contact forms

Designed to attract newlyweds we designed a beautiful contact form for Top Class Catering to help answer queries.

Call To Action

With an awesome calls to action, the sitdisplays quality satisfaction to newlyweds.

Blog Section

The site offers the option to engage more with your customers through a state-of-the-art blogging feature.

Mobile Optimized

This niche client is very up to date with technology and the majority will be searching with mobile devices and we have provides Top Class with the ability to connect with all of their customers, be it on desktop or mobile.


The site also provides Top Class with the ability to build customer loyalty by giving them an area to display customer reviews.

Portfolio Section

And of course we made an area for them to showcase their most memorable moments.




For more information, please contact us


Is your digital marketing strategy weighing you down?

Is your digital marketing strategy weighing you down?

Is your digital marketing strategy weighing you down?

I read some research by Pitney Bowes last year that highlighted how 87% of SMEs ignore the positive effect marketing can have and rather worryingly discovered that for some SMEs “buying office stationery” ranks as a higher priority than marketing and business strategy.

Not only this, but the number of businesses who create a marketing plan and then never even implement one campaign or discard it after a few months helps towards British businesses losing £122Billion in sales every year.

Apart from lack of money, which isn’t a reason in itself, two of the main reasons for the lack of marketing was cited as, not enough time and lack of discipline. I would suggest that both of these issues are caused by marketers creating over-complex plans that just aren’t sustainable and the lack of action could easily be alleviated by developing simple, easy to manage marketing strategies and campaigns instead.

Here is a great tool to use when developing your digital marketing strategy and offered for free by Smart Insights. I first discovered this when training on a digital marketing course developed by Google.


What does RACE stand for?

The RACE mnemonic summarises the key online marketing activities that need to be managed as part of digital marketing. RACE covers the full customer lifecycle or marketing funnel from:

(Plan) > Reach > Act > Convert > Engage

There is also an initial phase of Plan involving creating the overall digital strategy, objective setting and plan, so sometimes people call it PRACE, but Smart Insights prefer RACE Planning for simplicity. That’s how I earned it too.


Introducing RACE: a practical framework to improve your digital marketing

As, the saying sort of goes, Keep It Simple Sunshine 😉

Why does your business exist?

Have you ever really thought about that before? Yet, it should probably be the first question you ask before even starting on the RACE plan.

Simon Sinek talks about the Why and if you haven’t watched his Ted Talk you really must. He explains that the greatest leaders have all lead with a powerful Why at the core of What they do and How they do it.

They don’t talk features and benefits, they sell a vision, a dream a new status quo. They zig when others zag and sell how your life will be that much better, cooler, more enjoyable and make you feel special.

For any entrepreneur who dreams of leading like Steve Jobs, here are three must-have characteristics:

  1. Clarity of why you do what you do. To have this, you need a purpose, cause or belief that exists above and beyond the products or services you sell.
  2. Discipline of how you do it. You must hold yourself and your people accountable to a defined set of guiding principles or values.
  3. Consistency of what you do. Everything you say and do must prove what you believe. Every product that Apple made, all their marketing always communicated the same message: Think Different.


Start with research

Whether you are already in business or just starting out you need to know where you are positioned today and where you want to be tomorrow. Of course you have a good idea of where that might be, but is that the same view as your target market? Research them and find out.

Research is an also important first step before you begin creating any aspect of your key marketing tasks, such as:

  • Market research Preparing a marketing plan
  • Developing your SWOT analysis
  • Product development
  • Branding
  • Pricing
  • And deciding on your real USP

There are two methods of market research that you can use depending on what you want to know which are qualitative and quantitative research.

Qualitative marketing research obtains data from a relatively small group of respondents and is great for getting answers to very specific questions like your products and services. This differentiates it from quantitative marketing research, which requires a high volume of respondents and is more often used for statistical analysis.

In 2014 we ran a quantitative survey to gain an understanding of how we were perceived by our target audience in the content marketing marketplace. Based on this we made some changes to our online presence and then went back to our target audience to see if we had re-positioned ourselves – in their eyes – to where we wanted to be.

The total cost of this research was less than £100 in product plus quite a few hours of work getting it set up, running it and then working through the results.

To stay ahead of the game you have to keep listening to what the market is demanding and where it is moving to. The only way to do that is through good market research asking the right questions.

Automate and outsource

Automate your content marketing. It's a digital world out there!

Automate your content marketing. It’s a digital world out there!

It strikes me as strange when marketers and businesses suddenly become snobby at the idea of automating or outsourcing parts of their content marketing or digital marketing. I thought the whole idea of a computer was to get difficult and monotonous “stuff” done for us, fast.

So, here are a few great tools that can help you automate your digital marketing campaigns and some outsourcing sites where you can find experts to do the work for you.

WARNING: be very careful on the outsourcing sites. Vet the people who apply for work, make sure to do your due diligence and ask for references. Be careful the work they show you is actually their work and not copied. Set your project out in milestones and ONLY release your money when you have fully checked the work they supply.


SocialBro: Get accurate information about your community, get to know your audience in-depth and interact efficiently with your contacts.

Hootsuite: Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

Tweepi: Join 500,000+ people who trust Tweepi for managing and growing their Twitter accounts.

Simplycast: Marketing automation software that automates your marketing, including fax, SMS, voice, social media and email automation for your organisation.

Percolate: From governance, planning and content creation to audience acquisition, social relationship management and analytics, Percolate unites your brand, your data and your stories across every team, location, and customer interaction.

MailChimp: More than 7 million people and businesses around the world use MailChimp to send marketing emails, automated messages, and targeted campaigns.


Elance: Where businesses go to find, hire, collaborate with and pay leading freelancers from more than 180 countries.

Fiverr: A global online marketplace offering tasks and services, beginning at a cost of $5 per job performed, from which it gets its name.

People per hour: A website and community through which freelancers across any number of sectors may apply or send a proposal for jobs that are posted on a fixed fee or per hour rate.

Guru: Find 1.5 Million freelancers for hire in web development and programming, design and art, writing, sales and marketing, business, finance, legal and more.

So, once you have your content marketing strategy in place you now have a few useful tools and extra hands to help you get those campaigns out on time, every time.

Top 5 content and digital marketing reports 2014/15

We have compiled a list of the top 5 content and digital marketing reports from 2014/15. We hope they offer you further insights into the tactics and thoughts of other businesses and organisations.

If you haven’t already read our 2015 survey, then please download it here: Elite Writers – Content Marketing Insights Survey 2015

Having read more than our fair share of reports and survey related to content marketing and digital marketing we could probably sum up the findings in the following 3 bullet points:

  • ROI is the focus for businesses and marketing professionals. However, only 28% are successfully measuring the return on investment of their content marketing programs. In the B2C sector, just 23% of marketers believe they are successful at measuring the ROI of their content marketing programs, and incredibly almost 21% do not track the ROI of their campaigns at all.
  • Lead generation and nurturing are the top priority, although some reports indicate consumer engagement is beginning to take pole position. This may be due to the concept of content marketing maturing in people’s minds and the realisation that just creating content alone isn’t content marketing. This is confirmed by the Content Marketing Institute who discovered in a recent poll that the number of marketers that use content marketing has dropped from 93% in 2014 to just 86% in 2015. Although people thought they were “content marketing” they now realise that it is a strategy that aligns itself with consumer engagement and not just for winning a few leads.
  • People have to up their game to win online. The quality of content that most companies deliver has been shocking and the days of throwing up content to be used as search engine fodder have long gone. Not only are consumers more savvy and want newspaper quality content, but Google is becoming more advanced and able to spot shoddy work. To gain top positions in the search engines content has to be 2,000 words or more (yes, really) and it has to engane, informa nd entertain your reader otherwise they will click over to your competitors and never come back.
Content Marketing in the UK 2015: Benchmarks, Budgets & Trends by CMA and DMA sponsored by Axonn from Content Marketing Institute

Content Marketing in the UK 2015: Benchmarks, Budgets & Trends by CMA and DMA sponsored by Axonn from Content Marketing Institute

Content Marketing Institute

Content Marketing in the UK 2015: Benchmarks, Budgets & Trends

Engagement and Leads Take Centre Stage

UK marketers have become much more goal-focused over the last year. They also rate themselves as slightly more effective at content marketing when compared with the North American and Australian marketers we reported on earlier this year. Those are just a couple of the key findings we present in CMI’s third annual Trends report, produced in partnership with the UK Direct Marketing Association (DMA) and sponsored by Axonn Media. The report shows how UK for-profit marketers (both B2B and B2C) approach content marketing as compared to last year.




Digital Distress: What Keeps Marketers Up at Night? By Adobe & Advertising Week

Adobe & Advertising Week

Digital Distress: What Keeps Marketers Up at Night?

In conjunction with Advertising Week Adobe released some striking research about how marketers are feeling about the digital world. The study, Digital Distress: What Keeps Marketers Up at Night?, reveals insights about how 1,000 U.S. marketers feel they’re doing – as individuals, in their companies and relative to their industry peers.

For instance, only 40% of marketers think their company’s marketing is effective and 76% of marketers believe measurement is important vs. 29% who believe they are doing it well.


CMOs: Time for digital transformation or risk being left on the sidelines, by Accenture

CMOs: Time for digital transformation or risk being left on the sidelines, by Accenture


CMOs: Time for digital transformationor risk being left on the sidelines

Digital disruption is here and CMOs know it, but it’s time to do more

Based on the Accenture Interactive 2014 CMO Insights Survey, CMOs are selling themselves short. The question isn’t whether CMOs can effectively take advantage of digital channels – they are proving they can – but whether they can be more visible change agents for digital transformation across the organization.

As every business becomes a digital business, C-suite executives will need to collaborate to drive successful digital transformation. No CMO wants to be left on the sidelines.


The State of Content Marketing 2014 Survey Report, by Oracle Eloqua and LookBookHQ

The State of Content Marketing 2014 Survey Report, by Oracle Eloqua and LookBookHQ

Oracle Eloqua and LookBookHQ

The State of Content Marketing 2014 Survey Report

What are modern marketers doing in the way of content marketing in 2014?


How much content are modern marketers producing and for what purposes? What metrics are they recording and how are they measuring content marketing effectiveness? How are they using other people’s content? What trends are influencing their content marketing?

This free report from LookBookHQ and Oracle Eloqua has the answers to these content marketing questions and more. It contains the responses from over 200 modern marketers from across the Eloqua community and is required reading for anyone looking to understand content marketing in 2014.

There is a great infographic for this report here: The State of Content Marketing Infographic


Digital Megatrends 2015 The Role of Technology in the New Normal Market, by Oxford Economics

Digital Megatrends 2015 The Role of Technology in the New Normal Market, by Oxford Economics

Oxford Economics

Digital Megatrends 2015

The Role of Technology in the New Normal Market

Digital Megatrends 2015 examines how key economic and technology megatrends are reshaping market conditions, corporate strategies, and business models around the world and across industries. The programme outlines what the key digital megatrends—mobility, analytics, cloud computing, and social media—will mean for businesses in a range of industries and across the globe.


The secret to how Google earns $100 Million per day Just with search

That’s right, over $100 Million per day just with their search and advertising networks.

Not a bad days work.

And by the looks of it that may have been a bad quarter for them.

The finance industry had the highest cost per click and the travel industry the lowest cost per click.

Staples, Office Depot and Vistaprint are some of the top advertisers in the business sector.

However, what is most surprising is the biggest advertiser with Google is the University of Phoenix, an online school. comes in second place. Amazon, who are probably the biggest threat to Google’s search dominance spends approximately $132,000 per day in advertising with Google.

Google search economy

Click on the thumbnail for a larger view and then click on the image again for it to zoom in.