Frequently Asked Questions

How much would a website cost me?

How big will your website be?

How can I make a £million on the web?

(1) Get a consumable product everybody wants to keep on buying.
(2) Price it well.
(3) Get a user friendly website.
(4) Get found at the top of search results.
Virtual Global Communications can help you do (3) and (4) and guide you with (1) and (2).

How should we decide what we want?

Search for competitors on the web; see how they present and rank; resolve to do better than them.

Can I change things on the website myself?

You can even do it on line with a CMS website easily.

Will the site be submitted to search engines?

It’s easy to submit a website to search engines.

Do I need to buy a computer for my website?

Your website will be hosted on an Internet Service Provider’s computers which are on-line 24 hours a day 7 days a week. You can view your website from anyone’s computer anywhere in the world, even from your public library or internet cafe. You don’t need to own a computer.

Do I need to buy software for my website?

No, unless you want to update your website yourself. Then there is free or shareware software available for download.

Will I get an email address with my website?

If you register a domain name and have it hosted, you can have your own email addresses – several if you like.

Web Design – A Checklist

We’re a Glasgow based company and know exactly who are target market is. Do you? This article might help.

Who is your target audience?

  • Who you want to reach on the web?
  • What are the key words they would search for?

How many pages?

  • Just a home page?
  • Home page and detailed information pages?
  • Home page and a database generating inside pages (products and / or pictures)?
  • Home page, database and shopping cart?
  • An interactive form – sending information from your visitor to you, sending an acknowledgement to the visitor?
  • Downloadable PDFs?
  • Pictures enlarged from thumbnails?
      — It can always be added to. Contact us for a detailed quote.

Do you have:

  • Logo?
  • Catalogue?
  • Pictures?
  • Colour preferences?
  • Title fonts preferences?
  • Artwork?
      — We’ll co-ordinate with your business branding.

In what form is your information?

  • Access database?
  • Excel spreadsheet?
  • Word document?
  • PDF?
  • Printed Catalogue?
  • Can you email it – or can we scan it?

Do you have any

  • photographs?
  • sound?
  • video?

Send us your material by email or disk or alternatively we can source images and create the content for you.

Let us then show you how it looks on a test site and we can then work together to make sure we get it just right.

10 Step Plan for Business Websites

10 Step Plan for Business Websites

Today most businesses need to be found on the web and it’s not difficult to get started. Here’s a 10 step plan.

Having a website now is the norm for businesses, whether it is one or all of the following:

  • Tell the world that you exist and how to contact you.
  • Give prospective customers a catalogue of your products.
  • Sell your products on line.

Businesses can spend thousands annually for a display in the Yellow Pages, but all they need there is the basic entry with a reference to their website. On their website they have unlimited space to display many times the amount of information. They can also change it daily, weekly and monthly – not just once a year.

When your business is registered and you know your products or services you can now plan your website carefully:

  1. Register a domain name:
      Choose a name that’s relevant to your business and that will help the search engines satisfy searches for products that you sell. If your business name is Sue Smith Co. and you sell labels, www.labelsmith.com will be listed for searches for labels ahead of www.suesmith.com If you have a catchy name, register it before someone else does. Check it’s not similar to an existing name, so your website doesn’t later get confused with another. Avoid names available in your country domain, but which are already taken in the .com or .net version.
  2. Content:
    • Collect information and pictures to display on the website. There is no practical limit on the quantity of information you can provide on the web. Remember, search engines provide their visitors with websites sorted in the order of relevance to the words in a visitors search. The more relevant information you display, the higher your website will rank.
    • Write copy for your home page very rich with words that people will search for when looking for products like yours.
  3. Key words:
      Search for the key words representing your business on the internet and see how many competitors you have. E.g. If you are selling lingerie don’t be surprised that Google lists 64 million results. But a search for “french lingerie” “size 10” reduces the results to 550. Use this sort of information to decide on the text in your web pages.
  4. Balance content:
    • You need both words and pictures. Don’t fall into the trap of planning a website that looks artistic but has few words. Such websites are left behind by search engines, or rely on very large numbers of links from other website to get listed. We decline to design websites using Flash, as we don’t want disappointed clients.
    • If you want more than just your family and friends to find your website, then optimize it for search engines. Your website does need to look attractive, but if people don’t find it in search engines they won’t see how attractive it is. Research Search Engine Optimization (SEO).
  5. Design:
    • Get quotes from a web designer for developing the website.
    • Help them understand what information you want in your website and how you would like it to work.
    • They need to know how many web pages, images, products.
    • If you are selling online, decide how to charge for delivery, and on payment options.
    • Don’t start an advertising campaign before you agree a completion date with a web designer. That sounds obvious, but amazingly we get approached to build websites which are already mentioned in an advertising campaign.
    • Be sure to hire a web designer good at search engine optimisation.
  6. Updating facility:
    • Be sure you can easily add / edit the product data after the website goes live. Options are:
      • Pay web designer extra for a content management system.
      • Pay web designers to update when necessary.
      • Learn how to update the website yourself using an HTML editor and FTP program. (These are available for free download).
  7. Hosting:
      Get quotes for hosting the website. You usually don’t need the highest disk space or traffic allowance available. Pay for a basic plan and upgrade when you need to. While cheap hosting may be available in a foreign country, check that you can phone them in your time-zone. Often a web designer is a reseller for a host and may save you money.
  8. Get listed:
      If preparing the data for your website is taking a long time, it’s a good idea to get at least your home page live and another listed website linked to it. The search engines robots will then find and list your website and be ready to index the content as it’s uploaded.
  9. Incoming links:
      Once you are live, get as many other websites as possible to link to you, as a website’s popularity gets points in seach engine rankings.
  10. Keep up to date:
      Always keep the information on your website up to date. If visitors guess your data is not current they go elsewhere.

Follow all these steps and succeed on the web. Above all, be search engine friendly and get found. It may sound a lot, but if you plan carefully the pay-off can be huge.

Search Engine Rankings

What do search engines want?

  • Search engines want to provide their visitors with a list of web pages relevant to the words that their visitors are searching for.
  • Search engines want to list these web pages in the order of relevance to the search words, with the most relevant at the top of the list, down to the least relevant at the bottom.

What makes a web page relevant to a search?

  • Words or phrases in the search that are displayed on the web page. (Graphics don’t count).
  • The popularity of the web page.

What factors determine the order of relevance in a list of web pages?

  • The number of times the search words appear. Naturally, if a web page contains the word three times on the page, it is three times as relevant as a page which contains the word only once.
  • The position of the words in for instance, the title tag, in a heading, in a hyperlink, in the body text.
  • The proportion of the search words to the rest of the text on the page.
  • The number of inside pages linking back to that web page. (Means the page is important).
  • The number of other websites linking to that web page. (Means the page is popular).
  • The number of articles published on the internet linking to that web page.

Why do different search engines give different rankings to the same website?

  • Each search engine may give a different weight to each of the factors above.

Why would a website lose or gain ranking position, without any change?

  • Search engines change their secret algorithms (factors and weightings) from time to time.
  • Other websites may enter the listings, or may change, or may leave the listings.

How do you keep or improve a search engine ranking?

  • Contract an experienced reliable company that knows SEO.