A Guide to Jump Starting Your Website Sales Funnel Marketing

Don’t have an online marketing plan? Well, you are not alone. According to Pitney Bowes their research suggests that 87% of SMEs ignore the positive effect marketing can have and rather worryingly have discovered that for some SMEs “buying office stationery” ranks as a higher priority than marketing and business strategy.

With the rise of internet marketing, how have you adapted to the change? From just 16 million internet users in 1995 to over 2750 million today and growing, there have definitely been changes in the world of business.

Inbound marketing is 62% cheaper than traditional methods therefore, it must make business sense for SMEs to focus their budgets and efforts on this available and hungry market.

Ignoring website statistics, neglecting social media and an overall lack of marketing is costing SMEs over £122 billion in sales per annum.

We don’t want you to miss out on this great opportunity so we have made a FREE online marketing guide for you to download and use.

Who is this digital marketing guide for?

If you want to get started with online marketing or you are an SME still learning the basics then you will enjoy this guide. Focusing on three key areas of web marketing for SMEs as well as how to plan run and manage adword campaigns, the benefits and step by step process to succeed in content marketing, the 101 on Google SEO that is 99% of what you need to know and do and social media marketing demystified.

If you would like to receive a copy, please email us and ask to receive a copy via the contact page.

It also contains help if you are trying to justifying spending budget on digital or web marketing. We will help you justify why you need to be running ad campaigns, creating content and building your online audience and why you need to start right now.

We give real life examples of Google adword campaigns, social media strategy and tactics and uncover the secrets of content marketing success stories.

We show how to find easy-to-win business in most markets (the examples in the Content and Social Media sections are just the tip of the iceberg).

We describe in simple terms how to run Google adword campaigns, create great content, discover great keywords and run social media campaigns, as well as uncovering the pitfalls and perils to watch out for along the way.

Our guide shows how you can use web marketing to win business online by running three specific campaigns.

  • Adwords to immediately attract qualified, hungry traffic
  • Content to boost SEO, engage, convert and retain your traffic
  • Social media to help boost SEO, plus grow and engage with your audience

We demonstrate how traffic can be delivered to your site every month using inbound and outbound campaigns. We explain how you can use Google data and reports like Google Trends and thinkwithgoogle.com to view the journey of your very own customers.

We try to back everything up with credible and authoritative industry data, statistics and case studies, so you can research the information further from the original sources if they are not our own.

We really hope you find this useful. If you do, then share it with your network, tweet us or get in touch and share your thoughts

The online marketing triangle of success

onlinemarketingchart-smallImagine if you could clone yourself and send thousands of ‘mini-yous’ out onto the internet every day to meet, connect and build relationships with people who are interested in your products and services.

These little cloned mini-yous could take someone who is interested in what you have to say or offer and develop a relationship with them. You could offer them more information free of charge, trials, and promotions and guide them where you want them to go, by providing them with what they are looking for when they need it.

Once you have their confidence they might share some contact details with you so you can stay in touch.

And the process repeats itself …

Attract

Sell

Repeat

or

Awareness

Sales

Advocacy

We believe this simple model is the basics of web marketing if you are creating or growing an online presence.

At just a basic level the adwords will provide instant traffic to your website, well written content will convert more visitors and prospects and the social media maintains loyalty.

If you would like to receive a copy, please email us and ask to receive a copy via the contact page.

The pros, cons and PERILS of Twitter automation

I decided to change my own style of marketing for the new year and move towards a much more personal approach.

For almost 10 years now I have relied predominantly on inbound marketing techniques to attract visitors and convert them into clients. It’s worked very well, however, I always knew that there was a risk of losing everything as very often it relies on third party entities such as Google. And there begins my story of woe.

If you are at all involved in SEO or online marketing you will have heard of Google’s algorithms and how dangerous they can be to companies and organisations.

As an example, back in 2013, the same time my own SEO troubles began, Interflora was literally wiped out of Google natural search positioning after they broke Google’s SEO policies by placing 150 advertorials on  regional news sites. They were out of the search engine for 11 days and probably had to beg for forgiveness whilst they were losing millions of dollars and pounds in revenues every day.

I have never received a ban or warning from Google, but suffered at the hands of their algorithm change in the summer of 2013 which took me months to recover from.

Like most businesses, I now also use social media as a method for connecting with people and potential clients. However, just like with Google natural search I am just as much at their mercy and could be BANNED at any moment if I don’t follow their strict policies.

The perils of Twitter automation

This was Techcrunch’s headling back in 2013 when Twitter started to clamp down on companies who were using automation to follow and unfollow people –

Twitter’s Bulk Follow Clampdown Could Claim Another Victim, Follow/Unfollow Service ManageFlitter

They go on to say –

Among the more recent changes afoot at Twitter, the company recently announced that it would no longer allow third parties to use Twitter’s API for bulk-following or unfollowing Twitter accounts — spammy behavior, by many estimates.

Here is Twitter own guidelines on follow/unfollow automation-

Twitter – Automated following and unfollowing

You may not use or develop any application that allows for the following or unfollowing of user accounts in a bulk or automated manner. Using block as a means to unfollow users is also not allowed. Accounts and applications that engage in this practice will be suspended. Please also review our Following rules and best practices to ensure you are in compliance. Also note that applications that claim to get users more followers are prohibited under the Twitter Rules.

You can report people who use this practice here, but it is best to email them directly, which also takes a bit of digging to find the right persons emails address.

Whilst I like automation software, it’s what the digital age is all about after all, there are limits as to what is good and what is bad.

Here are a few good articles from reliable sources to help you decide-

Social Media Week – To Automate Your Tweets Or Not? That Is The Question

Should you, or shouldn’t you, automate social media posts? On one hand, it could save you loads of time and effort. but, on the other hand, it can seem impersonal, and possibly come back to haunt you. So what’s the final verdict? Can you still get high levels of engagement and more followers with social media automation?

Hootsuite – The DOs and DON’Ts of Social Media Automation

With every technological advancement designed to make our lives easier, our dependence on technology for day-to-day tasks grows. Technology helps us do things with greater efficiency, and when it comes to social media, it’s only natural to find a way to automate our social media efforts.

So, maybe 2016 is time to start thinking about your morals and ask your conscience if it is doing the right thing or not, especially when it comes to Twitter automation.

10 reasons to choose social media

If people were talking about your company, products and services would you want to know whether it was good or bad? Would you like to know what your competitors are doing before anyone else? Would you like to be able to chat with potential clients as they begin the journey towards making a buying decision?

All this and much more is now possible with social media.

1. Increased Brand Recognition. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%) according to the CMI.

2. Improved brand loyalty. Convince&Convert found that 53% of consumers who follow brands in social are more loyal to those brands.

3. More Opportunities to Convert. The customer journey is very complex today and involves a lot of what we call “touch points”. Each one is an opportunity to connect with potential and existing clients.

4. Higher conversion rates. Adding videos to landing pages can increase conversions by nearly 90% and studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing,

5. Increased Inbound Traffic. 34 percent of leads are generated through inbound marketing; only 22 percent of leads are produced through outbound marketing – Hubspot

6. Decreased Marketing Costs. According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic.

7. Better Search Engine Rankings. It’s official, G+ is one fo the top three influencing search engine ranking factors. Google are placing more and more importance on social signals.

8. Richer Customer Experiences. 71% of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others, compared to just 19% of customers who do not receive a response

9. Improved customer retention. According to Gartner, Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers

And maybe the most important reason to get going with social media is-

10. Your Competition Is Already Involved. Your competitors are already involved on social media, which means your potential social media traffic and conversions are being poached. Don’t let your competitors reap all the benefits while you stand idly by. If, somehow, your competition is not involved on social media, there’s even more of a reason to get started—the field is open.

Contact us today and find out more about our social media services.

Jennifer White

Jenni came to us asking for a website that would show her and her services off to her clients and online visitors. In response, we created a visually strong design using a mixture of her own images and others that we created.

Strong call-to-actions

We designed Jenni’s theme to be very eye-catching with strong call-to-actions.

Events and workshops display

With both a workshop and blog overview, you can highlight events in the sidebar and dsiplay sign-up that do not go unnoticed.

Integrated image gallery

It’s easy to add an image gallery to show off the interior of your yoga studio.

Rates card

There is an option to show your rates which are elegantly displayed in a table structure.

Class schedule

The class schedule option not only displays perfectly on a desktop but is also optimized for mobile devices.

Articles

Attract new visitors to your website by keeping it up-to-date with your latest news.

Instructors

Create bespoke pages to introduce all of your yoga instructors with their own thoughts of why they’re so passionate about yoga.

Contact and sign-up

Contact forms and sign up forms for your newsletters.

Dazzling mobile design

This theme is optimized for mobile devices which most of your clients will be using.

jenniferwhite

OTHER SITES WE CAN CREATE FOR YOU

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