Analytics and Reporting

Analytics and Reporting

To maximize your digital ROI you need to integrate your Content, Search, Social and PR strategies and measure their impact.

It is like throwing money into the wind if you create a marketing strategy and don’t have any solid analytics and reporting in place to provide you with feedback on the effectiveness of your campaigns.

The beauty of online internet marketing is the speed of results that you can track and measure as campaigns begin. You can then alter and refine your tactics until you get just the right balance at all times knowing your return on investment and whether it is working at all.

It’s also imperative to know what your competition is doing and more importantly what they are doing right. Instead of stumbling about the internet landscape and wondering which social media avenues you should invest in or which keywords attract the most visitors, with our reporting tools and experience you will know exactly where to concentrate your efforts. Don’t waste time and money testing here and there when you can know with certainty in reports and statistics what works and how much potential revenue it can bring you in.

How we will help you


As well as Googles set of tools which are the mainstay of any online reporting and analytics we have our own suit of reporting tools that are used throughout the internet marketing industry. We can help you measure, analyze, forecast and report on your organic visibility as well as monitor your competitive landscape.

Identify the Real Influencers in Your Market

Using advanced social profiling and analysis technology, we can pinpoint the journalists, bloggers, brands, publications and associations your company needs to know about and establish relationships with to improve your online presence, search position and social influence on the internet.

Please contact our team to discuss your needs on 0131 510 8765 or via our Contact Us page.

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