Increasing Website Traffic?

This is something most people who have a website think about constantly. Looking for new tricks, techniques and systems for bringing more traffic to your website is the holy grail for a website owner.  We all work our tails off for more website traffic.

However, think about this for a moment. Is it easier to get twice the number of visitors to your website or simply improve the effectiveness of your website?

There is a test you can perform on your website called an A/B test, which means half of your visitors will see the home page as you have it today, and then based on your settings, the other half will see a new ‘test’ page. The beauty is, on the test page you can change it slightly to see if visitors to the ‘test’ page respond more favourably and do what you want, like buy products/services, sign up to a newsletter or download a free guide you might be offering. You can even monitor if just changing one word in a line of text improves conversion for your website, if you want to get that specific.

The upshot is, if you make just one simple change to your website you could increase the conversion rate of visitors to customers drastically, 25% or even more is very feasible. Also, the tests only take a little while to set up and start producing potentially revenue changing statistics for you to view and make informed decisions on.

The tool in question, if you don’t already know, is Google Website Optimizer and it comes absolutely free. All you need is a Google account and time to get to know it if you don’t have an expert to manage it for you and you are up and running.

What’s easier, increasing website traffic more than 25% to get a 25% gain, or improve your existing website conversion rate by 25%? Or maybe even both? ;-)